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                    [post_date] => 2021-01-01 09:00:00
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                    [post_content] => 

Percy Marquina

Director General CENTRUM PUCP 

La canibalización puede mejorar el desempeño de una compañía pero debe siempre tener en cuenta las cuestiones ambientales.

Las empresas innovan y crean nuevos productos o servicios para captar nuevos clientes. De la misma manera, buscan que este producto no compita con sus otras líneas de productos, con lo que roban las ventas de los ya existentes en vez de crear nuevas. Sin embargo, es un error creer que las empresas puedan lanzar productos que no vayan a competir con las ventas de otros productos relacionados, inclusive llegando a desplazarlos del mercado.

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Percy Marquina

Director General CENTRUM PUCP 

La canibalización puede mejorar el desempeño de una compañía pero debe siempre tener en cuenta las cuestiones ambientales.

Las empresas innovan y crean nuevos productos o servicios para captar nuevos clientes. De la misma manera, buscan que este producto no compita con sus otras líneas de productos, con lo que roban las ventas de los ya existentes en vez de crear nuevas. Sin embargo, es un error creer que las empresas puedan lanzar productos que no vayan a competir con las ventas de otros productos relacionados, inclusive llegando a desplazarlos del mercado.

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