BUSCA PROFESORES


Nuestros Profesores


LEOPOLDO ARIAS

PhD. Leopoldo Arias

Profesor / Investigador

Oklahoma State University
Contacto
lariasb@pucp.pe

GRADOS Y CERTIFICACIONES

El profesor Arias es Ph.D. en Administración de Empresas de la Oklahoma State University, Estados Unidos, MBA de la University of St. Thomas, Estados Unidos, Bachiller en Ciencias Administrativas de la Universidad de Lima, Perú, Diploma en Comunicaciones, Publicidad y Relaciones Públicas de la Escuela de Administración de Negocios para Graduados ESAN, Perú, Colloquium on Participant Centered Learning (Programa CPCL), Harvard Business School, Estados Unidos.

 

EXPERIENCIA

Ha sido profesor de Marketing durante 34 años en universidades de Estados Unidos, Suecia, España, Francia, Chile y Perú. Director de AB Consultores y Asesores de Marketing. Experiencia profesional como Gerente de Publicidad en KODAK.

 

ÁREAS DE INVESTIGACIÓN

  • Marketing estratégico
  • Comportamiento del consumidor
  • Comunicaciones

 

PUBLICACIONES

En relación con su producción intelectual, es autor y coautor de más de 40 artículos en revistas y conferencias internacionales arbitradas y de categoría ISI, entre las cuales podemos mencionar:

  • Romero, L., & Arias, L. (2020). Millennials’ use of online social networks for job search: The Ecuadorian case. Psychology and Marketing, 37(3), 359–368.
  • Perez, M., & Arias, L. (2020). The influence of Ecuadorian homosexual subculture in the culture of consumption: A descriptive study about information consumption on Twitter. Journal of Promotion Management, 1-22.
  • Pérez-Cepeda, M. & Arias-Bolzmann, L.G. (2020). Refugee information consumption on Twitter. [Proceedings]. 11th ACIEK Conference, Madrid, Spain.
  • Aguilar-Rodriguez, Iliana & Arias-Bolzmann, L.G. (2020). The relationship of ethnocentrism, purchase intention, and lifestyle in first-generation bicultural ethnic groups. [Proceedings]. 11th ACIEK Conference, Madrid, Spain.
  • Arias, L., & Llanos, P. (2019). Information Technology and Marketing: Implications in the educational and labor gap. Espacios, 40(5).
  • Arias, L. (2019). A conceptual investigation of absurdism in print advertising: Its philosophical roots. Revista Inclusiones, 6(1), 89-105.
  • Lucero-Romero, G. & Arias-Bolzmann, L.G. (2019). Impact of the Ecuadorian millennials´ use of online social networks for job search. [Proceedings]. 10th INEKA Conference, Verona, Italy.
  • Pérez-Cepeda, M. & Arias-Bolzmann, L.G. (2019). The influence of Ecuadorian homosexual subculture in the culture of consumption: A descriptive study about information consumption on Twitter. [Proceedings]. 10th INEKA Conference, Verona, Italy.
  • Arias, L., & Hevia, H. (2018). Hyperlocation in the Chilean pharmacy market: Its influence in consumer purchasing decisions. Espacios, 39(51).
  • Arias, L., Bravo, K., & Mendoza, P. (2018). Link between customer loyalty and customer service in tourist hotels. Espacios, 39(44).
  • Arias, L., Agurto, W., Chávez, B., Pantoja, R., & Pinto, A. (2018). Decisions in hierarchical production planning: goals, heuristics and bias. Espacios, 39(14), 1-11.
  • Arias, L., Pino, C., Felzensztein, C., & Zwerg, A. (2016). Non-Technological innovations: market performance of exporting firms in South America. Journal of Business Research, 69(10), 4385-4393.
  • Arias, L., & Guzmán, C. (2015). Neuromarketing and its influence in consumer behavior: A comprehensive literature review. The Journal of American Academy of Business, Cambridge, 20(2), 49-56.
  • Arias, L., & Tirado, A. (2015). Neuromarketing: A comprehensive Investigation (pp. 260-262). Pan-Pacific Business Asociation.
  • Amyx, D., Bristow, D., Cochran, J. J., Arias, L., & Gutierrez, B. P. (in press). Student motivations to sell: A cross-cultural study of the U.S., Chile, and the Philippines.
  • Arias, L., & Magoshi, E. (2014). The three types of workers: A comparison study among United States, Chilean, and Japanese employees. The Journal of American Academy of Business, Cambridge, 19(2).
  • Arias, L., & Stough, S. (2013). Leadership practices: A comparison between Chile and Peru. The Journal of American Academy of Business, Cambridge, 18(2).
  • Arias, L. (2012). Absurdity in print advertising: Its impact on brand name recall and alcohol warning label recall. The Journal of American Academy of Business, Cambridge, 17(2), 78-83.
  • Arias, L., Cavada, M. J., & Berroeta, F. (2010). Bezanilla and Bezanilla real state development company. Journal of the International Academy for Case Studies, 16(1), 1-20.
  • Kim, C., Arias, L., & Magoshi, E. (2009). Comparative Studies Among Three Countries on the Three Types of Employees: The Cultural Influences and the Issue of Study Methodology (pp. 115-117). Pan Pacific Business Association.
  • Chong, K., Arias, L., & Smith, H. (2008). Culture´s Influence in the Perceived Characteristics of Employees: Comapring the Views of U,S. and Chilean Workers. The International Journal for Business & IT, 5(N1), 63-74.
  • Kim, C., & Arias, L. (2008). Cultural Implications of “Excellence Employees”: Comparing American and Chilean Workers (pp. 45-48). Pan Pacific Business Conference XXIV.
  • Arias, L., McMillan, W., Sbarbaro, C., & Kallimel, R. (2007). A Comparative Study of Corporate Culture in Chile and Peru (pp. 36-38). Pan Pacific Business Association.
  • Mok, M., & Arias, L. (2007). The Need for Capitalizing on the Value of a Brand Name: The Case of Sabah State in Malaysia (1st ed., vol. 9). The Business Review, Cambridge.
  • Stough, S., Arias, L., Somarajan, C., & García-Polo0, L. (2006). Comparative Leadership Practices between Chile and the United States (pp. 337-339). Pan Pacific Business Association.
  • Arias, L., McMillan, W., & García-polo, L. (2005). A Comparative Study of Corporate Culture in Chile and the USA (8-10 ed.). Pan Pacific Business Association.
  • Arias, L., McMillan, W., & Mandakovic, K. (2004). A Comparative Study of Corporate Culture in Chile and China (pp. 65-67). Pan-Pacific Business Association.
  • Dominguez, L., Pels, J., & Arias, L. (2004). Institutional Environment and the Institutionalization of Marketing Practices in Transitional and Emerging Economies: Testable Hypotheses (vol. Vol. XXVII, pp. 300). Academy of Marketing Science.
  • Dominguez, L., Pels, J., & Arias, L. (2004). Three Scales for Assessing the Antecedents of Institutionalization of Marketing Practices for Transitional Economies (vol. XXVII, pp. 71-75). Academy of Marketing Science.
  • Arias, L. (2003). Absurdism in Advertising: Its Impact on Brand Name Recall and Alcohol Warning Label Recall (pp. 421-425). The Business Review, Cambridge.
  • Arias, L., McMillan, W., & Migliore, H. (2002). A Comparative Study of Corporate Culture in Chile and Mexico (pp. 297-299). Pan-Pacific Business Association.
  • Arias, L., Baez, R., De Sousa, L., & Lodish, L. (2002). Wine Pricing: A Regression Analysis in the US Market (pp. CD – Rom). Hawaii International Conference on Business.
  • Arias, L., Chakraborty, G., & Mowen, J. C. (2000). Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses. The Journal of Advertising, 29(1), 39-50.
  • Sukhdial, A., Chakraborty, G., Arias-Bolzmann, L.G., and Amyx, D. (1993). Differences in Values Between Hispanic and Anglo-American Consumers: What we Know and What we Need to Know. [Proceedings]. Fourth Symposium on Cross Cultural Consumer and Business Studies, Kahuku (Oahu), Hawaii, United States.
  • Arias-Bolzmann, L.G. & Mowen, J.C. (1992). Absurd Images in Cigarette Advertisements: An Empirical Investigation. [Proceedings]. Annual meeting of the Southern Marketing Association, New Orleans, Louisiana, United States.
  • Arias-Bolzmann, L.G. (1992). Retailing in a Developing Country: A Case Study of the Peruvian Retailing Structure. [Proceedings]. Southwestern Marketing Association, College of Business Administration & Louisiana State University.

 

CARGO ACTUAL

Actualmente es Profesor e Investigador en CENTRUM PUCP Business School.

 

PREMIOS

  • Reconocimiento a la Producción Intelectual, CENTRUM PUCP Business School, 2018.
  • Excelencia Académica en la Docencia, CENTRUM PUCP Business School, 2018.
  • Excelencia Académica en la Docencia, CENTRUM PUCP Business School, 2017.
  • Excelencia Académica en la Docencia, CENTRUM PUCP Business School, 2016.
  • Excelencia Académica en la Docencia, CENTRUM PUCP Business School, 2015.
  • Excelencia Académica en la Docencia, CENTRUM PUCP Business School, 2014.
  • Summa Cum Laude de la Sociedad Peruana de Marketing, por contribución intelectual en el área de marketing durante el año 2015.
  • Reconocimiento a la Producción Intelectual, CENTRUM PUCP Business School, 2015.
  • Reconocimiento a la Producción Intelectual, CENTRUM PUCP Business School, 2014.
  • Excelencia Académica, Universidad Adolfo Ibáñez, 2007.
  • Excelencia Académica, Magíster of Science en Marketing, Universidad Adolfo Ibáñez, 2002.
  • Excelencia Académica, Universidad Adolfo Ibáñez, 1999.
  • Premio al mejor paper en el Promotion/Sales Management/Channels Track, Absurd images in cigarette advertising: An empirical investigation, Southern Marketing Conference, 1992.