BUSCA PROFESORES


Nuestros Profesores


AHMED ZAFAR

PhD. Ahmed Zafar

Profesor / Investigador

Utah State University
Contacto
zafaruahmed@gmail.com

GRADOS Y CERTIFICACIONES

El profesor Zafar posee un Ph.D. en negocios con especialización en marketing de la Universidad Estatal de Utah en Logan, EE.UU., un MBA en negocios internacionales de la Universidad Texas A&M Internacional, Laredo, Texas, EE.UU., y un BBA en Negocios Internacionales de la Universidad del Estado de Nueva York, Regents College en Albany, Nueva York, Estados Unidos.

 

EXPERIENCIA

El profesor Zafar tiene 30 años de experiencia académica y diez años de experiencia en el sector industrial. Ha trabajado en la Universidad Americana de Ras Al Khaimah, Emiratos Árabes Unidos, durante más de dos años como profesor de Marketing y Negocios Internacionales. También ha sido profesor visitante en la Universidad Americana del Líbano, Universidad Americana de Beirut (Líbano), Universidad Tecnológica de Nanyang (Singapur), Universidad de Witwatersrand (Sudáfrica), Universidad de Malaya (Malasia), Universidad de Ciencias (Malasia), Universidad de Putra (Malasia), Universidad de Kuwait (Kuwait) y en la Universidad Americana de Ras Al Khaimah (Emiratos Árabes Unidos). Ha trabajado en el Reino de Arabia Saudita, como vicedecano fundador en la escuela de Administración de Empresas de la Universidad Prince Sultan en Riad, Decano Fundador en la escuela de Administración de Empresas en la Universidad Prince Fahad Bin Sultan en Tabuk y como miembro fundador y profesor de Marketing en la Universidad de Dammam (ahora llamada Imam Abdulrahman bin Faisal University). El profesor Zafar ha brindado servicios de mentorado y coaching a emprendedores globales y empresas exportadoras en los Emiratos Árabes Unidos, Kuwait, Líbano, Arabia Saudita, Malasia, Singapur, Estados Unidos y la India. Su experiencia en el ámbito del emprendimiento a nivel global incluye una distinguida carrera de 10 años, que van desde aprendiz de gerencia a un empresario internacional, para finalmente ser el presidente de la Junta de Directores de la empresa familiar: Taj Global Exporters Private Limited (Pvt. Ltd.) en Johannesburgo, Sudáfrica.

 

ÁREAS DE INVESTIGACIÓN

  • Internacionalización
  • Comportamiento del cliente
  • Marketing

 

PUBLICACIONES

El profesor Zafar es autor y coautor de los siguientes artículos de investigación, publicados en revistas arbitradas de prestigio internacional:

  • Hasaballah, Abdel Hafiez Ali, Omer Faruk Genc, Osman Bin Mohamad, Zafar U. Ahmed, (2019) “How Do Relational Variables Affect Export Performance? Evidence From Malaysian Exporters”, Asia Pacific Journal of Marketing and Logistics, Vol. 31 (1), pp. 128—156.
  • Al-Kwifi, Osama S., Gary L. Frankwick and Zafar U. Ahmed, (2019), “Achieving Rapid Internationalization of Sub-Saharan African Firms: Ethiopian Airlines’ Operations Under Challenging Conditions” Journal of Business Research (Accepted).
  • AL-Kwifi, Osama S., Abu Farha, A.K. and Zafar U. Ahmed, (2019) “Qatar Airways: The Road Map for Successful Internationalization and Global Recognition”, Journal of East West Business (Under Review).
  • Ahmed, Zafar U., Dana-Nicoleta Lascu, Irfan Ahmed and Tan Hui Min, (2019), “Dynamics of Country Image: Evidence from Emerging Markets”, Asia Pacific Journal of Marketing and Logistics (Under Review).
  • Bhuian, Shahid N., Zafar U. Ahmed and et al., (2018), “Evidences of Customer Loyalty and its Salient Correlates from the Arab World”, Journal of Transnational Management, Vol. 23 (02–03), pp. 98—118.
  • Hasaballah, Abdel Hafiez Ali, Omer Faruk Genc, Osman Bin Mohamad and Zafar U. Ahmed, (2019), “Exploring the Role of Relationship Marketing in Exporting: A Conceptual Perspective”, Journal of Research in Marketing and Entrepreneurship, (Aceptado).
  • Al-Kwifi, Osama Sam, and Zafar U. Ahmed, (2019), “Determinants of the Female Entrepreneurship Success Across Saudi Arabia”, Journal of Transnational Management, (Aceptado).
  • Dhir, Sanjay, and Zafar U. Ahmed (2019), “Integration of Knowledge and Enhancing Competitiveness: A Case of Acquisition of Zain by Bharti Airtel in Africa”, Journal of Business Research, (Aceptado).
  • Al-Kwifi, Osama Sam, Abu Farha, A.K. and Zafar U. Ahmed, (2018), “Dynamics of Muslim Consumers’ Behavior Toward Halal Products on the Global Stage: Exploration Study Using fMRI Technology”, International Journal of Emerging Markets. (Aceptado).
  • Abu Farha, Allam K., Osama Sam Al-Kwifi, and Zafar U. Ahmed, (2018) “Deploying Partial Least Squares to Investigate the Influence of Managerial Assumptions on Corporate Social Responsibility in the Hotel Industry”, Journal of Hospitality and Tourism Technology, Vol. 9 (3), pp.471–486.
  • Bhuian, Shahid N., Zafar U. Ahmed and Hamed Al-Azri, (2018), “Evidences of Customer Loyalty and its Salient Correlates from the Arab World”, Journal of Transnational Management, Vol. 23 (2–3), pp. 98—118.
  • Razzak, Mousalam Alabdul, Osama Sam Al-Kwifi and Zafar U. Ahmed (2018), “Rapid Alignment of Resources and Capabilities in Time-Bound Networks: A Theoretical Proposition”, Global Journal of Flexible Systems Management, Vol. 19 (4), pp. 273–287.
  • Shahid Nakib Bhuian, Shahid Nakib, Sujeet Kumar Sharma, Irfan Butt, and Zafar U. Ahmed, (2018) “Antecedents and Pro-Environmental Cconsumer Behavior: The Moderating Role of Religiosity”, Journal of Consumer Marketing, Vol. 35 (3), pp.287-299.
  • Ahmed, Zafar U., Wolfgang Hinck & Reto Felix (2018), “Twenty-Five Years Aafter the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers’ Attitudes Toward Products and Brands from Former East Germany, Journal of Promotion Management, Vol. 24 (6), pp. 895 – 910.
  • Msaed, Cristelle, Al-Kwifi, Osama. S. and Zafar U. Ahmed (2017), “Building a Comprehensive Model to Investigate Factors Behind Switching Intention of High Technology Branded Products on the Global Stage” Journal of Product and Brand Management, Vol. 26 (2), pp. 102—119.
  • Khakhar, Priyan and Zafar U. Ahmed (2017), “The Concepts of Power in International Business Negotiations: An Empirical Investigation”, Journal of Transnational Management, Vol. 22, (1), pp. 25 — 52.
  • Aldousari, Abdullah A., Farzana Yasmin, Mohd Shukri Ab Yajid and Zafar U. Ahmed, (2017), “Consumer Evaluations of Global Store Brands: Effects of Product-Perceived Risks”, Journal of Transnational Management, Vol. 22 (2), pp. 71– 90.
  • Aldousari, Abdullah A., Narges Delafrooz, Mohd Shukri Ab Yajid & Zafar U. Ahmed, (2016), “Determinants of Customers’ Attitudes Toward Online Shopping”, Journal of Transnational Management, Vol. 21 (4), pp. 183-199.
  • Julian, Craig C., Zafar U. Ahmed, Che Aniza Binti Che Wel and Jamil Bojei, (2016), “Dynamics of Loyalty Programs in Malaysian Retailing: A Strategic Marketing Perspective”, Journal of Transnational Management, Vol. 21 (3), pp. 101–114.
  • Julian, Craig C., Zafar U. Ahmed, Che Aniza Binti Che Wel and Jamil Bojei, (2015), “Discriminant Analysis of Antecedents of Customer Retention in Malaysian Retailing,” Journal of Transnational Management, Vol. 20 (3), pp. 190–204.
  • Al-Kwifi, Osama S., and Zafar U. Ahmed ( 2015), “An Intellectual Journey into the Historical Evolution of Marketing Research in Brand Switching Behavior: Past, Present and Future, Journal of Management History, Vol. 21 (2), pp. 172 – 193.
  • Al-Serhan, Yahya N. Craig C. Julian and Zafar U. Ahmed , (2015),”Using Time to Gain Competitive Marketing Advantage: A Framework and Analysis of Propositions”, International Journal of Commerce and Management, Vol. 25, (4), pp. 456–465.
  • Al-Serhan, Yahya N., Craig C. Julian and Zafar U. Ahmed (2015), “Time-Based Competence and Performance: An Empirical Analysis,” Journal of Small Business and Enterprise Development, Vol. 22 (2), pp. 288—301.
  • Abu Bakar, Abdul Rahim and Zafar U. Ahmed, (2015), “Technology Motivation in E–Marketing Adoption Among Malaysian Manufacturers”, Journal of Transnational Management, Vol. 20 (2), pp. 126–152.
  • Hinck, Wolfgang and Zafar U. Ahmed, (2015) “The Effect of Anticipatory Emotions on Students’ Performance in Marketing Simulations”, Journal of Research in Marketing and Entrepreneurship, Vol. 17 (1), pp. 5 –22.
  • Al-Kwifi, Osama S., Zafar U. Ahmed, and Dina Yammout, (2014) “Brand Switching of High Technology Capital Products: How Product Features Dictate The Switching Decision” Journal of Product and Brand Management, Vol. 23 (4), pp. 322–332.
  • Julian, Craig C., Osman Mohamad, Zafar U. Ahmed and S. Sefnedi, (2014), “The Market Orientation — Performance Relationship: The Empirical Link in Export Ventures”, Thunderbird International Business Review, Vol. 56 (1), pp. 97-110.
  • Al-Kwifi, Osama S. and Zafar U. Ahmed, (2014), “CHALCO: A Chinese MNC Building a Global Brand While Passing Industry Crisis”, Journal of Technology Management in China, Vol. 9 (1), pp. 75—90.
  • Ahmed, Zafar U., Osama S. Al-Kwifi, Buerhan Saiti and Md Nor Bin Othman, (2014) “Consumer Behavior Dynamics of Chinese Minorities”, Journal of Technology Management in China, Vol. 9 (1), pp. 6 — 23.

 

CARGO ACTUAL

Actualmente es Profesor Investigador en CENTRUM PUCP Business School.

 

RECONOCIMIENTOS

  • 2016 McGraw-Hill Education, premio por el artículo titulado “Integrative Versus Distributive International Business Negotiations: The Role of the International Manager”
  • 2016 Asociación de Educadores de Marketing (USA) Mejor artículo de la conferencia. “Integrative Versus Distributive International Business Negotiations: The Role of the International Manager”
  • 2013 Premio de Excelencia en la investigación, otorgado por el Centro de Información y Análisis de Políticas (IPAC) Inc., de la Universidad Central de Florida, Estados Unidos.
  • 2008 Premio al investigador distinguido, Universidad Prince Sultan, Arabia Saudita.