WORKING PAPER SERIES – CONSUMER RESEARCH

  1. Schmitt, V. & Kamlot, D. (2017). Trade parnerships and territorial development within the brazilian fair trade. CENTRUM PUCP’s Working Paper.
  2. Pino, J. & Ortega, A. M. (2017). Regional Innovation Systems: Review of Literature and Recommendations for Future Research. CENTRUM PUCP’s Working Paper.
  3. Barcellos, L. (2017) Fuzzy Model Applied in Strategies For Sustainable Purchasing. CENTRUM PUCP’s Working Paper.
  4. Zambrano, G. , & Castillo, K. (2017). AEROPERÚ: Crónica de una muerte anunciada de una Aerolínea de bandera. CENTRUM PUCP’s Working Paper
  5. V. Charles, Kumar, M., & Suggu, S. (2012). Adapting Fuzzy Linguistic SERVQUAL Model: A Comparative Analysis of Bank Services in Malaysia. CENTRUM PUCP’s Working Paper No. 2012-09-0008.
  6. Gil-Serrate, R. (2014). Price dynamics in the Spanish housing market between 1995 and 2008. Evidence from a panel of provinces. CENTRUM PUCP’s Working Paper No. 2014-05-0007.
  7. Cerviño, J., & Rivera-Camino, J. (2015). A model for predicting attitudes towards spanish products, brands and country image: An exploratory international study. CENTRUM PUCP’s Working Paper No. 2015-12-0026.
  8. Charles, V., & Zavala, J. (2016). A Satisficing DEA Model to Measure the Customer-based Brand Equity. CENTRUM PUCP’s Working Paper No. 2015-10-0024.
  9. Arias, L., Hevia, H., & Shurmann, F. (2015). Factors Influencing the Purchasing Decision within a Hypercompetitive and Hyperlocalized Market: The Case of the Chilean Pharmacies Market. CENTRUM PUCP’s Working Paper No. 2015-10-0017.
  10. V. Charles, & Gherman, T. (2015). Student-based brand equity in the business schools sector: An exploratory study. CENTRUM PUCP’s Working Paper No. 2015-09-0023.
  11. León, G., & Afcha, S. (2015). Knowledge and participation of Barranquilla’s Citizen in the Colombian stock market. CENTRUM PUCP’s Working Paper No. 2015-04-0001.
  12. Scott, G. J., Labarta, R., & Suárez, V. (2013). Booms, busts, and emerging markets for potatoes in East and Central Africa 1961-2010. CENTRUM PUCP’s Working Paper No. 2013-03-0031.
  13. Martins, C. G., Behrens, J. H., Montes-Villanueva, N. D., Franco, B. D.G.M.,  & Landgraf, M.  (2012). Acceptance and Purchase Intention of Irradiated Foods in Brazil: Effect of Positive Information. CENTRUM PUCP’s Working Paper No. 2012-09-0017.
  14. De Marchi, R., Montes-Villanueva, N. D., McDaniel, M. R., & Bolini, H. M. A. (2012). Sensory Profile and Stability of a New Ready-to-Drink Passion Fruit Juice Beverage with Different Sweetener Systems. CENTRUM PUCP’s Working Paper No. 2012-09-0016.
  15. Bohórquez, V. W., & Esteves, J. (2012). Enacting the IS Strategy: Transforming a Strategic Actor Vision into Praxis. CENTRUM PUCP’s Working Paper No. 2012-09-0013.
  16. Bohórquez, V. W. (2012). Analizando la Evolución de los E-servicios en los Principales Municipios Peruanos. CENTRUM PUCP’s Working Paper No. 2012-09-0012.
  17. Larco, J. A., Dekker, R., & Kaymak, U. (2012). Coverage-Based Service Vehicle Routing when only some Tasks are Known in Advance. CENTRUM PUCP’s Working Paper No. 2012-09-0011.