• Learn how to lead transformational
  • Seek the gain of all parties involved in creating a better future
  • Take advantage of modern face-to-face and digital channels in order to achieve fair opportunities

Our Women CEO Program prepares participants to seek the gain of all parties genuinely involved in the creation of a better future and that is achieved through negotiation techniques that seek to maximize the participation of all stakeholders.





Wednesday from 8:30 to 13:45
20 Nov 2019
S/. 6,900    


Directed to female executives with a minimum of 10 years of managerial or managerial experience.


Personal interview with the Program Director


This program is developed with a methodology that focuses on strengthening your skills and abilities. The classes are led by professors and guests with extensive experience and recognized trajectory.

The participants will be able to strengthen their capacities and their skills, so that they can lead and manage an organization of any kind, from the highest decision-making positions, with the possibility of success. By discussing and understanding the essence of transformational leadership by recognizing and valuing innate management styles between men and women, they can provide organizations with added value and better results at the level of strategies, economic-financial results, market results and organizational climate. All of this makes up an effective and sustainable management model for organizations. Around this objective they will also work on strategies, strengthening the financial accounting knowledge required for these responsibilities, quality, negotiation, communication and personal marketing.

Following the most positive trends in the business world the focus will not be on the gender differences themselves (because it divides), but on the ways in which these differences are integrated and complement positively influence their development and that of their organizations.

In summary, the participant will be able to strengthen her management skills, preparing her to assume relevant positions in the organization that works or that could work in the future.

Program developed in 45 teaching hours designed based on lectures. One study area per day. Composed the program by 9 areas of study: Skills to influence, Financial Analysis, Strategic Management, Leadership, Finance, Strategic Marketing, Negotiation, Corporate Governance and Sustainability, Female Management Model.

Skills to influence
08:30 – 10:00 Challenges of Women in Senior Management
Beatrice Avolio
10:30 – 12:00 Diamond of Management Skills
Ramón Rivera Chu
12:15 – 13:15 Female Business Leadership
Patricia Merino
08:30 – 10:00 Human Growth Workshop
Gloria Zambrano
10:30 – 12:00 Human Growth Workshop
Gloria Zambrano
12:15 – 13:15 Human Growth Workshop
Gloria Zambrano
Strategic Management
08:30 – 10:00 Leadership and Emotional Skills for Senior Management
José Antonio Espinoza
10:30 – 12:00 Leadership styles
José Antonio Espinoza
12:15 – 13:15 New Scenarios for Leadership
Atilio Ghío
Financial analysis
08:30 – 10:00 Financial Reports as Business Language
Gloria Zambrano
10:30 – 12:00 Financial analysis
Juan O’Brien
12:15 – 13:15 Financial Survival
Kurt Burneo
08:30 – 10:00 Functions and Objectives: Business Strategy and Strategic Planning.
Ricardo Pino
10:30 – 12:00 How to Formulate and Implement Successfully
Ricardo Pino
12:15 – 13:15 Transforming Paradigms
Hans B. Beuermann
08:30 – 10:00 Finance in the Creation of Value
Jesus Manuel Chu
10:30 – 12:00 Finance in the Creation of Value
Ricardo Bertalmio
12:15 – 13:15 Integrated Risk Management Systems and Tools
Patricio Henostroza
08:30 – 10:00 Negotiation
Oscar Uribe
10:30 – 12:00 Negotiation Practice
Cecilia Flores
12:15 – 13:15 Change management
Sylvia Santisteban
Marketing Estratégico
08:30 – 10:00 Strategic marketing
Carlos Merino
10:30 – 12:00 Innovation, Technology and Quality
Alvaro Merino Reyna
12:15 – 13:15 Digital transformation
Marushka Chocobar
Corporate Governance and Sustainability
08:30 – 10:00 Corporate Governance in a Global World
Luciano Barcellos
10:30 – 12:00 Corporate Sustainability and Social Responsibility
Luciano Barcellos
12:15 – 13:15 Corporate Sustainability from a Gender Perspective
Luciano Barcellos
Female Management Model
08:30 – 10:00 Welfare Theory
Sandra Ricardo
10:30 – 12:00 Mindfulness
Annie Basetti
12:15 – 13:15 Personal Marketing
Carmen de Romero

The graduate is a professional or entrepreneur who for general leadership does not need a superperson. She is convinced that the most important thing is the attitudes and among them with a very prominent presence the will to serve. She knows how important it is to give meaning to the work that his collaborators do, to identify their needs and to create in them a social identity that unites them. The graduate, as well as knows each and every one of her team, also knows herself and has very clear and detailed objectives and goals, as well as the vision of where she is going in life. Know the principles of having a communication to be persuasive, to generate emotions, and use that knowledge to negotiate collaboratively.

It has an excellent base to begin to build a transformational leadership in the environments where you have chosen to work.

Graduates of the program can apply their new apprenticeships in their own companies or in private organizations, with or without profit. This is in every project where the results depend on the successful conduct of the people and their wills.

The admission process for the Women CEO Program is open.


  • Women entrepreneurs and managers, professionals in the various fields and activities, own and private, in the country that seek access to positions of senior management of companies, or develop in them.

Necessary documents

  • Fill out the Registration Form
  • Uncertified Vite Curriculum and scanned photo (passport size, resolution not less than 300 dpi white background)


  • The cost of the program does not include extraordinary academic rights.
  • The prices and conditions of the program are subject to variation.

Documents reception

Send your documents or request more information with:


Isadora Semizo
Teléfono: (511) 626 7107
Email: isemizo@pucp.edu.pe
Lizbeth Alvarado
Teléfono: (511) 626 7116
Email: ealvaradoa@pucp.edu.pe
Maritza Macchiavello
Teléfono: (511) 626 7130
Email: cmachiavello@pucp.edu.pe


Juan O´Brien

Doctor of Business Administration, Maastricht School of Management, Países Bajos, Ph.D. (c) en Administración Estratégica de Empresas, Pontificia Universidad Católica del Perú, Master of Philosophy y Master of Business Administration in General and Strategic Management de la Maastricht School of Management, Países Bajos, Magíster en Administración Estratégica de Empresas, Pontificia Universidad Católica del Perú.

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