• Learn to lead transformationally
  • Seek the gain of all parties involved in creating a better future.
  • Take advantage of modern face-to-face and digital channels to achieve fair opportunities

First and only program jointly developed by the International Association WOMEN CEO PERÚ, which promotes female managerial talent; and CENTRUM PUCP, the best Business School in Peru.

This Program is designed under the current labor requirements so that you obtain the necessary management tools and manage to face new challenges, having a positive impact on your professional and personal environment.

CENTRUM PUCP may make changes in the curricula, sequence of courses or teachers, according to its policy of continuous improvement. Failure to comply with the required quorum CENTRUM PUCP reserves the right to postpone the beginnings of courses and programs.





WEEKLY 12 Sessions
Saturdays from 08:30 am to 01:00 pm
14 Mar 2020
S/. 4,800    


Professional executives with 3 years or more of experience whose objectives are to achieve greater visibility in your organization to access senior management positions in the short or medium term.


Diploma awarded by the Pontifical Catholic University of Peru.


  • The program is designed in 12 sessions based on keynote lectures led by top-level professors and exhibitors.
  • The courses are developed on the basis of an interactive methodology that promotes dialogue, self-learning and collaborative work.


Analyze the challenges and complexity of the current global and competitive market for project management professionals. Formulates strategies for project management. It generates a management style that favors the company’s orientation towards the client, profitability, efficiency and innovation, as well as towards an attitude open to change.


Jr. Daniel Alomía Robles 125 Urb. Los Alamos de Monterrico, Santiago de Surco

  • Accompaniment in the professional development of the participants throughout the program and after completing it through the Alumni network of CENTRUM PUCP and WOMEN CEO Peru. Workshops, conferences, networking meetings and actions that favor employability and continuous improvement will be held.
  • Strengthening of one’s own abilities and skills to prepare participants to assume relevant positions in their organization.
  • Generation of valuable networking that allows sharing experiences, purposes and development opportunities.
  • Obtaining more and better management tools thanks to a very well structured curriculum mesh and guided by CENTRUM PUCP teachers.
Soft skills
August 10, 2019
August 17, 2019
08:30 – 10:30 Human Growth Workshop 08:30 – 10:30 Project managemen
10:30 – 11:00 Break 10:30 – 11:00 Break
11:00 – 13:00 Human Growth Workshop 11:00 – 13:00 Fundamentals of Finance
Skills to influence
August 24, 2019
Risk Management and Economy
August 31, 2019
08:30 – 10:30 Coaching 08:30 – 10:30 Culture and Business Ethics
10:30 – 11:00 Break 10:30 – 11:00 Break
11:00 – 13:00 Personal Brand Management 11:00 – 13:00 Principles of Sustainability
Ethics, Values ​​and Social Responsibility
September 7, 2019
September 14, 2019
08:30 – 10:30 Accounting as a Business Language 08:30 – 10:30 Emotional Intelligence
10:30 – 11:00 Break 10:30 – 11:00 Break
11:00 – 13:00 Financial indicators 11:00 – 13:00 Organizational behavior
September 21, 2019
September 28, 2019
08:30 – 10:30 Fundamentals of Marketing 08:30 – 10:30 Negotiation and conflict management
10:30 – 11:00 Break 10:30 – 11:00 Break
11:00 – 13:00 Customer Loyalty and Retention 11:00 – 13:00 Negotiation in women
Technology and Innovation
October 05, 2019
Life Balance and Assertiveness
October 12, 2019
08:30 – 10:30 Digital Tools 08:30 – 10:30 Effective Communications
10:30 – 11:00 Break 10:30 – 11:00 Break
11:00 – 13:00 Innovation and pressure to change 11:00 – 13:00 Workshop: Work-life balance
Financial analysis
October 19, 2019
October 26, 2019
08:30 – 10:30 Accounting as a Business Language 08:30 – 10:30 Sharing Experiences:
Commentary Panel
10:30 – 11:00 Break 10:30 – 11:00 Break
11:00 – 13:00 Financial indicators 11:00 – 13:00 Closing Ceremony and
Certificate delivery

    • Human Growth Workshop
      In an increasingly fast and dynamic world, it is essential that executives have solid roots inside to lead from there successfully. External action must be based on internal solidity so that it is sustainable and transforms the environment, generating authentic human, economic and social development. In this workshop the participants will be able to deepen themselves and know in greater depth some personal characteristics that will help them to be better leaders. It will also be a moment of reflection and dialogue about some key elements of integral personal development. At the end of the workshop, participants will take basic tools that they can apply in their daily lives, both personally and professionally, to grow as integral leaders.

    • Project management
      It is important for every corporation to know how to plan the strategy in order to organize and control the resources in order to reach the objectives set. For this it is important to know the strengths you have and clearly distinguish the opportunities and constraints that arise in order to develop action plans according to the requirements. In this sense, the success of any project corresponds to all the variables that arise during its development. This program will provide all the necessary tools so that the participants know how to effectively manage any project that the organization requires.
    • Fundamentals of Finance
      In the real market, value is only created in companies when the return on invested capital exceeds the opportunity cost of investors. Therefore, net accounting earnings are not good indicators to state that the company is creating value. ROE, ROA and growth rates have limitations in measuring value creation. This conference will analyze the new financial tools that modern management needs to visualize where the company will go in the future and help us answer the question: Why is the king [money is King]?

    • Coaching
      A master class in which students will be trained to develop their own skills and meet specific goals in their work and personal environment, self-discovering and repowering themselves. This class will focus on the improvement of the individual, where the same participants will set concrete and achievable goals in a short and medium term that will help them to be visible in their personal and work environment.
    • Personal Brand Management
      Every person who is part of an organization has goals to meet and has certain resources to achieve them. Therefore, success and organizational sustainability require efficiency and effectiveness, that is, that people distribute their resources optimally to achieve the expected results. In this complex task, it is essential that people innovate, continuously improve and display their maximum performance, reaching their goals in the shortest possible time. This requires that employees develop personal and professional skills that allow them to generate the necessary value so that the organization strengthens and sustainably develops its competitive advantage.

    • Risk management
      Companies from various economic sectors face different types of financial risks that may have consequences on their performance. In this sense, the workshop will be responsible for developing these risks, such as credit, market, liquidity and operating risks, as well as the concepts and tools required for proper risk management.
    • Macroeconomic Indicators
      The economic decisions of consumers, producers and of the same State, are part of the daily life of the societies, for that reason the economy like analytical discipline is a transversal discipline. The workshop focuses on the basic concepts and instruments of economic analysis. Emphasis is placed on price theory, market organization and state intervention and their effects on them. Throughout the workshop, applications will be developed to understand the basic principles of decisions of individuals and companies integrated in different market structures, with the State having a supervisory role and correction of market failures.

    • Principles of Sustainability
      On this day, we will seek to provide participants with knowledge about the principles and tools of corporate sustainability management for adequate and effective decision making within the framework of the organizational strategy. Likewise, it seeks to debate and reflect on decision-making from an ethical and corporate responsibility perspective.
    • Culture and Business Ethics
      You just have to look at what has happened in recent years to realize: corporate culture and social responsibility are directly related. If a company’s culture (whatever) defines the way in which it acts and behaves, then responsible behavior (or not) will be a direct consequence of that culture. That is why we were interested in writing about this, about business culture and social responsibility. Why has revived interest in corporate culture? Traditionally it has been a subject of relatively specialized interest, limited to some academics and consultants and to some large companies. However, on the occasion of the financial crisis that began in 2008, there were many who realized the failures in the behavior of companies and their regulation, especially financial institutions. By strengthening the regulations it became clear that they were necessary but not sufficient, that much of the problem was the prevailing culture in many of these institutions. The codes and ethics committees and the explicit rules of behavior were also necessary but not sufficient. Along with the renewed interest in strengthening regulations, great interest in corporate culture has developed in its broadest sense.

    • Accounting as a Business Language
      Accounting-financial information is a reflection of business activities and is the main tool for management decision making. Because the information is based on international financial information principles and standards, for some people who are not directly linked to the accounting or financial information this information is not expressed in an easy to understand language, this conference seeks to introduce participants to the key aspects of finance and financial accounting as a fundamental element for managerial decision making and understanding this business language. The conference is aimed at “how to speak the language” of finance and accounting for management purposes within a social responsibility approach, rather than “how to do it.”
    • Financial indicators
      The Financial Statements (EEFF) are prepared by the Accounting area of a company not only to fulfill a Legal and Tax obligation, but they can and should be used for the analysis by the headquarters and management of the company’s progress, especially using them as a management tool. While it is true that the EEFFs are governed by accounting regulations that are often considered as an arid and difficult interpretation concept, there is a wealth of information in them that can be very useful in decision making, both in the short term. As in the medium term. This course is aimed at contributing to the understanding and interpretation of the financial statements by the internal users of the company and also by external users who evaluate the progress of companies. We refer to the profit and loss statement, the balance sheet, the statement of changes in net worth, and the statement of cash flows. The “Cash Flow” will also be analyzed in detail, an essential tool not only to anticipate the liquidity needs of the company, but also to project various scenarios that enrich the alternatives that managers must evaluate. Cash Flow is a valuable tool to manage a company, both from the financial area, such as operations and production, marketing, sales and, of course, the General Management.

    • Emotional Intelligence
      The work and social success of a woman depends not only on her intellectual capacity but also, and above all, on the proper management of her emotions. How can the development of empathy be emphasized by better interpreting body language and practicing active listening? This conference addresses how to assess the role of emotions in the daily and professional life of women who seek to achieve a solid path to senior management positions.
    • Organizational behavior
      A professional should be aware of changes in your organization. Organizational behavior is the field that investigates the impact that individuals, groups and structures have on the corporate organization itself. If it is well focused, this knowledge can be applied for the optimization of processes, relationships and strategies of such organizations.

    • Fundamentals of Marketing
      Marketing oriented to the creation of economic value gives Marketing management its true strategic dimension. It aligns it with the Strategic Plan of the organization, with the essence of the business, its mission and prospective vision, with its target, competitive strategies and positioning. Currently, organizations demand the creation of permanent value in the market, with the aim of making value proposals sustainable, to achieve the profitability expected by organizations. In that line, of a market-oriented organization, the marketing professional must establish the value route and permanently review its value curve and generate innovation ventures that maintain demand or grow its market or other markets. Not being an easy task, it is necessary to establish and formulate in each organization own methodologies that facilitate the creation of value from the preferences of consumers within the framework of a solid value proposition.
    • Customer Loyalty and Retention
      For companies, it is vitally important to retain customers to ensure business continuity. To achieve this goal it is necessary that the company knows the needs of customers and consistently exceeds their expectations thus achieving their satisfaction. It is required that the company as a whole be customer oriented, that each service encounter be carefully conducted so that the customer has a memorable positive experience.

    • Negotiation and conflict management
      This intervention covers the conceptual and application aspects necessary for the effective management of negotiations, in particular their application in the commercial sphere of companies and based on principles and not on positions. Participants will know the criteria for the design of the negotiation strategy. The negotiation process will be analyzed step by step and techniques will be described to deal with it successfully. Participants will have the opportunity to put into practice the concepts contributed in a later integrative workshop.
    • Negotiation in women
      Negotiation will always be a task of top management. In this conference the task of learning to lead a transformational negotiation is configured, based on a skill, the W factor: innovation, adaptation to change, negotiation capacity and relational empathy to achieve a successful, effective and efficient negotiation.

    • Digital Tools
      Today, medium and large companies are immersed in making a digital transformation to evolve their operational and marketing model in order to adapt to the challenges of the consumer-centered digital era, where to conquer and build loyalty to new millennial customers demand a thorough knowledge of their insights in order to offer them innovative products and services to provide them with an enriching experience through digital channels and processes. Companies that are not capable of performing a digital transformation will not be able to respond quickly and timely to changes in the market and to the demands of new consumers and will therefore lose market share. However, performing a digital transformation should not be approached only as a technology project or only as a project of some business units, it has to be approached as a project of the entire organization because the entire company has to be transformed. To achieve this, a cross-sectional analysis and approach must be carried out that presents the necessary changes in the organization at the level of people, processes, applications and use of information to carry out the digital transformation.
    • Innovation and pressure to change
      Disruptive innovation is setting the pace for companies globally and is entering a phase in which those that do not adapt will leave the market. Knowing how this process affects the entire socio-institutional framework of each country in a world in transition towards the knowledge society is critical not to fail. The five-helix model of innovation allows us to understand the dynamic interactions that drive the initiatives that aim at the sustainable development of the new knowledge production structures that are required to face continuous changes. This exhibition focuses on discussing these points from the perspective of science, technology and innovation in an increasingly complex world, with more uncertainty and less certainty.

    • Effective Communications
      The course emphasizes the principles and important techniques of written and oral communication. Using these tools, the executive can design, execute and enhance effective and efficient communication.
    • Workshop: Work-Life Balance
      Therefore, being aware and taking control of our lives is essential. In fact the look to our being must be Holistic, and this includes Mind, Body and Spirit. A well-known wellness coach mentioned that there are 3 important areas of our body that should always be in sync: The healing zone, the love zone and the power zone, when these are NOT in sync, an imbalance occurs that directly affects our lives, our goals, our body and our energy.

The registration process for the Women Development Program is open throughout the year. Your application is processed in approximately two weeks, as long as you comply with attaching the requested documents.


  • Three or more years of experience in executive management or coordination with work teams in charge.
  • Registration form duly filled out.
  • Simple copy of the DNI (both sides), or immigration card or Passport, in case of foreign applicants.
  • Curriculum Vitae undocumented and scanned photo
  • Review of the applicant’s profile by the Admission Committee if required.


  • The prices and conditions of the program are subject to variation.
  • The cost of the program includes: issuance of the CENTRUM PUCP Diploma
  • The cost of the program does not include: Issuance of certificates, proof of grades, academic curricula and participation, or others.


Ask for all the information you need, we care to ensure you achieve academic and professional success.

Adriana Durán
959 665 947
Beatriz Gagliardi
992 501 847


Clara Rosselló

Professor Rosselló is a Master of Business Administration in General and Strategic Management, Maastricht School of Management, The Netherlands. Master in Strategic Business Administration, Pontifical Catholic University of Peru. B.A. in Graphic Arts, Pontifical Catholic University of Peru. She has international certifications among which stand out: CPCL Harvard Business School, Boston, USA; International Master in Leadership EADA Business School, Barcelona, Spain; Executive Program Customer Experience IE Business School, Madrid, Spain; International Program for Board Members EADA Business School, Barcelona, Spain. To date she is a member of the “Steering Committee” of the EFMD Americas Conference 2019-2021.

She has been Corporate Image Manager of Unique-Yanbal International for Ecuador, Colombia, Peru, Bolivia, Mexico and USA; Marketing Manager of Unique-Peru. He is currently Chairman of the Board of Directors of Comacsa, a leading non-metallic mining company in Peru, and a board member of Fundición Americana S.A. She is a specialist in Corporate Image, Marketing Management, Business Communication and Strategic Planning.