• Get a degree and a international diploma simultaneously
  • Fully understand and apply marketing management processes

# 1 in Latin America, Eduniversal 2018

International Corporate Master in Marketing Management is a high-end program designed to increase your knowledge and skills in marketing management. Become a creative manager able to recognize opportunities and provide solutions incorporating a strategic view of marketing management.





EACH TWO WEEKS 24 classroom months
Friday from 19:00 to 22:30 and Saturday from 09:30 to 21:30
May 2019
S/. 65,300    


Dos semanas en el campus de IE Business School, Madrid.


#1 in Latin America, 2018

See Ranking


Professionals in marketing, advertising and commercial area with more than 3 years of work experience seeking a strategic view of marketing management.


  • Encourage understanding of the context associated with marketing in decision-making processes
  • Develop capacities for effective management of cultural and communicational relations. Promote mastering of advanced concepts, kills and its implementation


The structure of the program emphasizes critical issues in marketing, strategy and leadership, innovation, teamwork, productivity and ethics, to compete successfully in the changing world of business. Classes are taught by experienced teachers in CENTRUM PUCP and IE Business School, and are based on case studies, which gives a practical view of the challenges of senior management



These are the advantages of following the International Corporate Master in Marketing Management:

  • You’ll get the Masters degree on behalf of the nation and a simultaneous international certification:
    • Master in Marketing by the Pontificia Universidad Catolica del Peru.
    • International Executive Program in Strategic Management and Marketing
  • You will have the endorsement of a top school in Latin America and the only one in Peru with academic Triple Crown.
  • You will take a two week trip to Spain.
  • You will be guided by teachers of high academic level, proven business experience and great personal qualities.
  • You will receive a strong academic and practical training, which allows perfect your skills in marketing management.
  • You can expand your network and expand your opportunities for growth, as part of the community of CENTRUM PUCP students.
  • You will have the possibility of being invited to Beta Gamma Sigma, the world’s most important honorary society of students, graduates and teachers.
  • You can publish your thesis, if outstanding, as a case study, article or book.
  • Access to offers and job fairs with CENTRUM Placements.
  • You will receive advice on employability by LHH-DBM Peru

The International Corporate Master in Marketing Management in its curriculum structure comprises the areas of Marketing, Finance, Strategy and Leadership, and courses are developed in four modules. To pass the program, you must successfully complete these courses, in addition to present and pass a thesis.

CENTRUM PUCP may make changes in the curricula, or sequence of courses or teachers, according to its policy of continuous improvement. Failure to comply with the required quorum CENTRUM PUCP reserves the right to postpone the start of courses and programs.

  • TERM I

    • Marketing Management

      The course seeks deeper understanding of the fundamentals of marketing, thus ensuring the generation of value for the company by meeting the needs of consumers. The course introduces the student to marketing by addressing the classic subjects, both strategic marketing (the get ready to act: consumer behavior, positioning segmentation, expected positioning, etc.) and the operational marketing (the management of marketing tools: branding, pricing strategies and tactics, choice and management of channels, integrated communication, etc.). The course covers topics such as: Marketing and value, consumer behavior, introduction to market research, positioning and segmentation, product and brand strategies, pricing strategies, strategies of selection and channel management, integrated communication strategies, marketing of services, relationship marketing and customer loyalty.

    • Consumer Behavior

      The course examines the main variables and theories that explain consumer behavior. The student will be able to identify the primary patterns of consumer behavior in the domestic environment so that, from them, he can identify important patterns to his own organization.

    • Marketing Metrics and Value Generation

      The course enables the student to understand, develop and implement, with a critical and strategic sense, the main statistical tools and management indicators of the marketing function.

    • Sales Management

      The course provides students with a comprehensive and practical overview of the main variables, processes and decisions that a sales manager must master. In the course, subjects are developed that are related to the market, customers, competition and sales strategies that contribute effectively to achieving sales objectives.

    • Thesis Seminar I

      The course provides the necessary information on aspects of form and procedure for the development and presentation of the thesis plan, and focuses on the development of the thesis within the standards considered by CENTRUM Católica.


    • Integrated Communications and Promotions

      The course seeks deeper understanding of the concepts, tools and applied methods in communications and promotions. From there, the course aims to provide the tools necessary for the student to develop a plan of communications and promotions to the channel and the end consumer in which the conventional means are used in integrated manner, as well as new trends bidirectional, active and participative communication such as internet, viral marketing, experience marketing and social networks.

    • Product and Brand Management

      The course provides a broad overview of product and brand management, starting from the search for ideas to use the product as such, covering along the road the various points related to the topic. The global market is becoming increasingly globalized, trends are more widespread and therefore, consumers are increasingly demanding because they have a wide margin of choice. Therefore, it becomes more important to develop quality products and services. And quality means that they adjust to these consumers, that they meet their needs in the best way possible and that they also meet the requirements of functionality and design demanded by the globalized customers.

    • Channel Strategies and Management

      The course is about how to strategically design, develop and maintain a distribution network that is effective for taking the brand to consumers. It includes subjects related to channel management strategies that contribute effectively to achieving sales targets. Its main subjects are: making the product available to consumers through different types of intermediaries; achieving profits of time, place and possession for customer satisfaction; compensation of the channel members; structure and operation of the channels; use of new technologies; conflicts that may occur and strategies that can be applied for their solution; and leadership and stimulation of the efforts of channel members.

    • Price Strategy and Yield Management

      The course develops the ability of students to understand the important factors for pricing, integrating elements of profitability, adapting the strategy to a changing environment with respect to the product life-cycle, compliance with objectives and maximizing return on investment.

    • Research Methodology

      The course develops in students the ability to conduct research using the scientific method in subjects related to the business environment. Students must demonstrate increased knowledge in their field of research, developing skills in the review of literature, research design and the analysis of results.


    • Market Research

      Without proper research, the marketing manager cannot develop his products or markets, and its growth will be limited. The course focuses on the student’s knowing the techniques of qualitative and quantitative research and developing skills to define a market research problem, choosing the most appropriate method, directing or monitoring research and, most importantly, interpreting the results.

    • Strategic Market Intelligence

      The course develops students' ability to understand and apply the different methods and sampling techniques to apply them in different situations. In addition, students can perform the analysis of the data and make forecasts of the same.

    • Retail Management y Trade Marketing

      The course covers the theory and practice needed to maximize the level of sales and profitability, and improve employee participation at all levels of the retail organization. In this way, the skills of preparation and monitoring of key business success factors are developed. The latter is done through theory, case studies of success and practical exercises. The course also pays attention to the need to manage and succeed at the point of sale through a proper allocation of business resources in order to be more efficient and competitive.

    • Digital Marketing

      Internet and new technologies have changed our lives and the way companies do business. In this increasingly competitive environment, Marketing, as a discipline aimed at identifying and meeting the needs of an increasingly informed consumer, has changed significantly. Knowing the challenges and opportunities offered by this new digital medium has become for companies a necessity in order to be competitive, able to attract and retain customers that are much more demanding than before. The new tools that the Internet provides to Marketing professionals facilitates "dialogue" with the customer, permitting him to better understand your needs and thus open new opportunities to customize the offering to meet and exceed consumer expectations. The high impact on businesses of digital media added to the exponential growth of mobile telephony in recent years has turned this medium into a powerful tool that, being well used by marketing professionals, permits development of effective and targeted campaigns given the personal, portability and immediacy of response associated with mobile telephony. As teaching methodology, the concepts and contents described are presented and real cases will be used as a tool to discuss and exchange ideas and experiences.

    • Relationship Marketing and Customer Loyalty

      The course provides students with a comprehensive view of customer relations and the CRM process and its strategic importance in enterprises. The student will be able to develop loyalty programs for customers.

    • Thesis Seminar II

      The course provides the necessary information on aspects of form and procedure for the development and presentation of the thesis plan, and focuses on the development of the thesis within the standards considered by CENTRUM Católica.


    • International Marketing strategies

      The course trains students in the various processes required to undertake international business, as well as in the application of the techniques of international marketing for micro, small, medium and large enterprises. Particular emphasis is placed on the opportunities arising from the new free trade agreements signed by Peru.

    • Marketing of Services

      The course develops the knowledge, criteria and skills for the development of a highly effective marketing management in the delivery of services, focusing on methods and procedures for the formulation and implementation of strategies and operations framed in a structured and integrated process.

    • Socially Responsible Marketing Strategies

      The course favors a permanent space for discussion and reflection in which each student will have the opportunity to critically analyze various situations directly linked with ethical aspects of business life. Critical reflection on ethical issues and analysis of decision-making, carried out under a strategic approach will contribute to the students are able to establish the basis for the formulation of strategies aimed at strengthening ethics in activity the company and the impacts of this in its various stakeholders (shareholders , consumers, employees, suppliers, community, government, NGOs, etc.). The course also provide tools to measure and manage socially responsible practices of companies. The course also aims to enable students to make a strategic plan of socially responsible marketing.

    • Thesis

      To graduate from the program, it is required to develop, defend in a public act and approve the thesis project. The development of the master's thesis has the following objectives: (a) provide students with the opportunity to engage in a research project and independent thinking; (b) explore an area of knowledge in depth; (c) apply knowledge gained from the various disciplines studied during the master's program; (d) apply models, concepts, ideas, and management methods to the fields of interest of the candidates themselves; (e) put analytical and critical thinking into practice; (f) show students different research approaches, methods of analysis, information management, and ethical methodological practices; (g) learn to draw conclusions and meaningful recommendations on the subject under analysis; (h) strengthen the capacity of students to communicate ideas and information in a rigorous and consistent manner; and (i) involve students in the type of writing and use of language that is required for academic and professional publications.

Requests all the information you need, we will care for you to ensure you achieve academic and professional success.

Contact:  Mariana Salmon
Phone:  6267102 – 999142065
E-mail: msalmon@pucp.edu.pe

Contact:  Giovanna Foullman
Phone:  6267105 – 992270918
E-mail: gfoullman@pucp.edu.pe

Contact:  Rosa María Rodríguez-Cadilla
Phone: 6267104 – 997360622
E-mail: rrodriguezcadilla@pucp.pe

Contact: Roxana Murga
Phone: 6267115
E-mail:  rmurga@pucp.edu.pe

The admission process to the International Corporate Master in Marketing Management is open throughout the year. Your application is processed in about two weeks, provided that you deliver the documents you requested the Admissions Office. The process is completed with an interview for which we will contact you.


  • You must have a completed accredited university degree.
  • Three or more years of experience in executive or corporate positions.
  • To be at least 25 years old to start the admission process.
  • To accredit your level language level by a Certificate or Diploma from the following institutions: ICPNA, British, EUROIDIOMAS, Católica Languages, TOEFL, TOEIC, CAMBRIDGE, with a antiquity of not more than 3 years, or to perform a mandatory evaluation in CENTRUM PUCP before Schedule your interview. The result of such evaluation is unique and exclusively referential. It does not condition admission in any sense.
  • Having a favorable result in the personal interview.

Documents required to be summoned to entrance exam

  • Fill the Registration Form:  Registration form
  • Copy of Bachelor Academic Degree.
  • Copy of National Identity – ID card (both sides); passport or identity card in case of foreign applicants.
  • Curriculum Vitae (not documented) and scanned photo (passport size not less than 300 dpi resolution, with suit and tie, white background). Download
  • Proof of registered bachelor’s degree at the National Superintendency of Higher Education University (SUNEDU) for applicants who have studied in Peru. If the university has not registered the academic degree or college degree in SUNEDU, the applicant must submit a copy of diploma or degree certified by the university that issued it (*). If the applicant has studied abroad he must submit a notarized copy of the degree.

(*) It is indispensable that during the studies, and even before completion, the registration record of bachelor’s degree in SUNEDU is submitted, in order to be able to register the future academic degree of Magister with SUNEDU

Documents required to be summoned to interview

  • Certificate or certificates of employment, which support three years of work experience (not consider pre professional practices).
  • Four (4) passport sized photographs, in color, with white background and formal dress.


  • The program cost does not include outstanding academic rights.
  • Prices and conditions of the program are subject to change.
  • In international travel, expenses are partially covered (see International Travel tab).
  • It is mandatory to accredit an intermediate English proficiency for graduation.

Documents reception

Send your documents or request more information:

Contact:  Mariana Salmon
Phone:  6267102 – 999142065
E-mail: msalmon@pucp.edu.pe

Contact:  Giovanna Foullman
Phone:  6267105 – 992270918
E-mail: gfoullman@pucp.edu.pe

Contact:  Rosa María Rodríguez-Cadilla
Phone: 6267104 – 997360622
E-mail: rrodriguezcadilla@pucp.pe

Contact: Roxana Murga
Phone: 6267115
E-mail:  rmurga@pucp.edu.pe

Achieving studies CENTRUM PUCP Business School is a very important personal decision that involves evaluating, known and accepted, among others, academic, economic, administrative and disciplinary conditions to be met throughout their period of studies, the degree of commitment and dedication necessary to successfully complete this great professional project. That is why, it is necessary to know the content of the following standards as well as take into account its importance, before starting the admission process. With the start of the admissions process, you acknowledge and accept this standard, and that from that moment can not be alleged ignorance of it.


Ricardo Alcazar

Doctorate in Business Administration from the Universidad Nacional Mayor de San Marcos, Lima-Perú; MBA from Université du Québec à Montreal, Canada (UQAM), with distinguished honors.

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