Obtain a Master’s degree in Business Administration + Certificate of Specialization

CENTRUM PUCP, the Business School of the Pontificia Universidad Católica del Perú, committed to the development of the country, offers the Master of Business Administration , which has been designed for the training of competent professionals, providing them with the tools and knowledge that allow them develop a comprehensive vision of business and the ability to understand the processes of functional areas such as finance, operations, marketing, in order to face the challenges that arise in different situations and work environments of an organization.

The Marketing Management Specialization Program integrates knowledge of the market, the main trends that are affecting different stakeholders, and its impact on the strategic vision of traditional and digital marketing, so that the student can create more appropriate plans for the particular situation and / or environment of the company.





WEEKLY 24 school months
Online Classes: Monday and Wednesday from 19:00 - 20:30 - Weekly frequency
Face-to-face Classes: Three weeks throughout the program, two weeks in 2021 and one in 2022
28 Aug 2020
S/. 48,000    


  • Master’s Degree in Business Administration, from the Pontificia Universidad Católica del Perú (blended modality)
  • Certificate of the “Marketing Management Specialization Program”, by CENTRUM PUCP (virtual modality)


  • Have a duly accredited bachelor’s degree.
  • Three or more years of professional experience, including professional practice.
  • Be at least 25 years old when starting the admission process.


  • PUCP is # 1 in Peru and # 8 in Latin America, QS World Ranking of Universities, Employability of Graduates. See Ranking.
  • CENTRUM is the only Business School in the country with the 5 Palms for Excellence – Universal Business School with Great Global Influence. See Ranking.
  • International Recognition – CENTRUM PUCP in the Rankings. See Rankings.
  • Participation and Performance of the PUCP in Rankings. See Rankings.


Rossana Murga
626 7115 – 994 695 711

Karina Bardales

Maribel Osorio


  • You will obtain an academic degree: Master in Business Administration, from the Pontifical Catholic University of Peru, in a blended modality.
  • You will also obtain a Certificate of the “Specialization Program in Professional Human Resources Management”, in virtual mode.
  • You will study at CENTRUM PUCP considered the only Business School in the country with the 5 Palms for Excellence – Universal Business School with Great World Influence.
  • You will receive a solid academic and practical training, which will allow you to perfect your knowledge in Business Administration.
  • You will have the backing of a top school in Latin America and the only one in Peru with four global accreditations of academic excellence.
  • You will be guided by first level academic teachers, proven business experience.
  • NETWORKING: You will expand your networks, by belonging to the CENTRUM PUCP community.
  • You will access offers and job fairs with CENTRUM Placements.
  • Option to publish your degree thesis, if outstanding, as a case study, article or book.


Advantages of the Online Methodology:

Our learning methodology in online format incorporates multiple e-learning possibilities, in a virtual context, facilitating learning, through case discussion, discussion forums, online evaluations, and the carrying out of various individual and group activities, with the In order to ensure learning with quality standards in both face-to-face and virtual mode.

  • Greater flexibility of schedules that will allow you to achieve a balance between work, professional and personal development.
  • Extensive experience in dictating programs online, using methodologies that ensure student learning.
  • Audiovisual classes taught in real time, meeting the same standards as face-to-face classes.
  • Interaction between the participants, through chat or videoconferences, as well as working groups, allowing the participant to collaborate, speak and be seen.
  • Online tutors who will provide support, guidance and monitoring of the activities established by the teacher according to the characteristics of the courses.


What are you going to learn? What are the skills you are going to acquire?

  • The student will be able to analyze, conceptualize and synthesize information, using deductive and inductive reasoning to make judgments, justify conclusions and propose solutions to problems in the field of business management.
  • The student will be able to reason in a grounded way in the face of ethical conflicts, proposing responsible business conduct that favors the common good.
  • The student will design strategic marketing plans to identify business opportunities and generate value for the organization.
  • The student will measure the impact of marketing campaigns through indicators.
  • The student will identify the new technological trends and applications of multichannel marketing.
  • The student will develop branding tactics for the positioning of an organization.


The MADEN +  Marketing Management   Specialization Program includes in its curriculum structure Business Administration, Finance, Accounting, Marketing and Operations courses complemented by a specialization.

To pass the program, these subjects must be successfully completed, in addition to supporting and passing a degree thesis. Once the master’s degree is completed, the student will start the Marketing Management Specialization Program.

CENTRUM PUCP reserves the right to reprogram the mesh, the courses, schedules and the date of dictation thereof, in accordance with its process of continuous academic improvement or force majeure. Some of the professors could be replaced by another of similar academic level and experience in global business.

    • Administration and management
      Introduces the student to the field of administration viewed from the boss and manager’s perspective by presenting the integrated position of the manager. The student becomes familiar with what real managers do, with the roles they play, their variations, characteristics, and skills. Also, learn to recognize the job, the job, the guidelines, the skills, the demands, the differences, the alternatives, expectations, restrictions, opportunities and behavior. Finally, he learns to interpret, in the manner of an effective manager, the various situations in which he can find himself from different perspectives.
    • Analysis of the Business Environment
      First of all, study the strategic environment that surrounds our companies. It analyzes the current situation of the environment, its roots and projections in all those fields that may affect the company now or in the future, the developmental currents of thought and those currently in force, as well as the relative importance of the different agents and actors. This course aims to develop a conceptual framework that facilitates the analysis of the economic, historical and social environment in which the company operates. The emphasis is on the study of the interrelationships between the company and its environment.
    • Tools for Management Decision Making
      Theoretical-practical course. The course provides optimization tools that enable participants to effectively use the vast amount of information currently available. Emphasizes the formulation of some elementary statistics and optimization modules, and provides the quantitative techniques used to improve the decision-making system
    • Systemic Business Integration and Electronic Commerce
      The business world is in flux as e-commerce is geared toward redefining the fundamentals of how to conduct business and provide customer service, as well as develop, produce, market and distribute goods and services. The potential and risks associated with venturing into this emerging trend are enormous. Managers require a broad understanding of the concepts, technologies, tools, techniques, and strategy associated with e-commerce in order to be able to exploit its strategic potential, so the objective of this course is to provide this level of understanding. The course provides a wide range of concepts, technologies, tools, techniques and strategies associated with electronic commerce to be in a position to exploit the strategic potential.
    • Accounting and Management Control
      The course studies the accounting and financial tools that make decisions and exercise managerial control in an organization. The course is intended for participants to acquire the basic concepts of the control system and budgets, become familiar with its content and to carry out the analysis and interpretation of the information for control and decision-making. From a managerial point of view, cost-volume-profit relationships, standard costs, relevant costs, financial planning tools and budgets, traditional order costing systems and processes, and modern systems such as accounting based on accounting are developed in activities.

    • Organizational Dynamics
      Scenario planning, which this course is about, is a forward-looking method that begins with assuming that no matter how hard we try, we simply cannot predict or control the future. We can only imagine the different ways in which the future could present itself, determine a future direction that makes sense today, and try to be alert and flexible to the unexpected that will inevitably occur. Following this line of thought, scenario planning is a creative process in which a group of people who share a common future works by creating arguments (stories) about the different ways the future might be presented, and then using these arguments to make decisions on the way forward. Organizations, to survive in today’s changing world, they have to develop the ability to adapt to the constant transformations of the environment with which they interact. Scenario analysis can be complemented by applying systems thinking to these scenarios. This approach can be materialized in a technique whose graphic component is useful to model and understand the dynamics of an organization (problems or opportunities to be examined) as a whole. In the present, the dynamic model of the system allows us to realize the interactions that take place and the collateral effects that the solutions implemented in the past have generated; It is highlighted the problems, obstacles or gaps that make it easier to find long-term solutions that give coherence to decision-making. One of the causes of resistance to change is to see how the mental models of the decision maker can weaken the performance results in an organization. Planning by scenarios, and thinking in systems about possible future alternatives, therefore constitutes a powerful platform to improve our decision-making about a better future.
    • Costs and budgets
      The administrative management comprises two important moments, the previous one to the action that corresponds to the moment in which the decisions are made and it is translated into Plans and Budgets and the one after the action – evaluation of the decisions – and that corresponds to the Control and is translated in the Costs. This course deals with these two moments and how managers obtain valid information for their administrative management.
    • Productive Operations and Services Management
      The course provides the participant with a solid vision of the role of operations management within organizations, so that they understand how companies can obtain competitive advantages in today’s markets through higher productivity, lower costs, higher quality and shorter response time. Emphasizes the factors that must be considered in the main quality decision areas. Logistics, processes, management of the workforce and the environment.
    • Financial Resources Management
      The administration of financial resources must have a professional management that identifies the main variables to take into account in the decision-making of the company. This course provides the general framework for efficient and effective decision-making, which involves recognizing the opportunities and needs of the company, the capacities and the financial means to face them, taking into account the cost and risk implications of these decisions. involve. The course emphasizes the decision-making process associated with the Financial area; whose main objective is to maximize the market value of the company. To achieve this objective, the Financial Management must use the concepts, tools and techniques that will be reviewed in this course; for its development, an analysis of both long-term and short-term financial decisions is considered:
      – Long Term: Investment, Capital Structure and Dividend Policy.
      – Short Term: Administration of Working Capital and Financing.
      There will be a special emphasis on the analysis of the Peruvian financial market, but the focus will be from a global perspective.
    • Marketing management
      Marketing can be defined as the process by which the company profitably creates value and consumer satisfaction. This orientation is valid in any market situation, but it is much more so in a context of increasingly rapid changes, with greater competition and with increasingly demanding and fragmented customers, as is the case in the modern globalized world. This is a course on marketing analysis and planning. The course is focused on the development of skills for the identification of problems, an adequate quantitative-qualitative analysis, preparation of solution proposals for timely decision-making, within a framework of social responsibility and business ethics.

    • International Business Management
      It consists of three parts, the first of which will facilitate the understanding of the economic and institutional framework in which international business is developed by analyzing the impact of economic forces and government policies on international trade. In the second part, the problems that companies whose operations extend beyond national borders are studied, such as the problems related to the establishment of an overseas company, co-investments in the host country, export and import marketing, the internal organization of international companies and their communication and control problems. In the third part, the problem of managing human resources that hold cultural values different from ours is studied, as well as the guidelines for effective negotiations with people outside our culture.
    • Capital Markets and Financial Engineering
      When a surplus agent assumes the counterparty risk of the deficit agent, we are talking about a capital market operation. Important phenomena in world financial markets such as bank disintermediation, globalization and information technology have supported operations and instruments in this market with the highest growth in the field of finance. The course’s perspective is to analyze the main operations and instruments of this market under hedging and speculation considerations. The focus of the course will be mainly global with specific applications to the Peruvian market.
    • Academic Writing Standards
      This course represents an introduction to APA standards to be used in the preparation of academic documentation at CENTRUM PUCP such as theses, essays and scientific articles. The Publications Manual of the American Psychological Association “describes requirements for the preparation and proposal of manuscripts for publication” (American Psychological Association [APA], 2010, p. 6). As a document established by the American Psychological Society, the APA Handbook is presented as an academic tool that guides and illustrates the style that academic manuscript submissions should follow. The topics covered are: (a) the types of articles, (b) the role of ethics in publications, (c) the structure of the manuscript, (d) style of writing, (e) the use of tables and elements graphics, and (f) quotes from sources and references.
    • Investigation methodology
      This theoretical-practical course aims to support the development of analytical thinking to be applied to scientific research. In this way, the decisions that the student, and future magister, make will be based on evidence and not only on opinions. In this sense, it must be able to identify, collect, process and analyze quantitative and qualitative data to derive conclusions and recommendations on matters related to the formation and management of companies. They integrate the content of the course the scientific method (importance and stages); the statement of the research idea; formulation of the research plan, literature review and theoretical framework; the formulation of the hypothesis; the design and scope of the research; instruments for lifting, research processing and analysis; instruments for collecting, processing and analyzing quantitative and qualitative data; data processing (Atlas Ti software or others); thesis research analysis; Investigation Reports and Papers; and the written report of results, the participants must formulate and present a real investigation on a subject whose data is available, following the APA standards in force. Participants must formulate and present a real investigation on a subject whose data is available, adhering to current APA standards.
    • Business Crisis Administration
      Currently, crises affect more companies than high-risk ones like NASA, nuclear stations, and the like. Any company is subject to a crisis, whether they realize it or not. For this reason, it is essential to understand that crises are intertwined in the internal and external networks installed by organizations in our current society and that their scope and magnitude are increasing more because of man than due to natural disasters. A crisis is nothing more than a strange and unusual event, but it appears every day with great or small scope in the different organizations around the world. In reality, a crisis can reach both the organizational and the personal jurisdiction, so it becomes vital to be prepared and able to understand them, prevent them, approach and manage them as part of our day to day. This course will provide the participant with a broad understanding of the crisis phenomenon and its impact on the individual inside and outside organizations. It will also provide knowledge and practical tools to prevent and manage crises from a perspective that integrates crisis theory and conflict theory, that is, from an organizational and personal perspective.
    • Advanced Marketing
      It begins by introducing the importance of market research within the Marketing discipline. It includes the description of the different steps that must be taken to carry out market research and the detailed study of each of those steps. It begins with the description of the problem and continues with the information needs, the research design, sampling, data analysis and field work, to finish with the writing and presentation of the final report. All courses are focused on management decision-making based on the results obtained in these market research. There is also a statistical component in the course to analyze the data collected.
    • International finances
      This course is an examination of international financial markets and financial decision making of multinational companies. Topics include international monetary systems, exchange rate determination, foreign currency derivatives, risk management techniques, and investments, financing and operations of global markets.

    • Disruptive Technological Innovation and New Business Models
      Theoretical-practical course. Innovation is a fundamental element in the culture of organizations that want to overcome the challenges of change in a context marked by the diversity of technologies, extreme competitiveness and cultural plurality resulting from globalization. The Management of Technologies and Innovation becomes a broad responsibility that includes aspects of context assessment and characterization of the organization with a view to creating new business models for the generation of so-called exponential organizations. Innovation constitutes a facilitator of positive disruptions in its environment, making possible new concepts such as the orange and open economy. Creative innovators are required, committed to the change and development of global solutions, visionary, strategic managers of the present and future.
    • Strategic Change Management
      Theoretical-practical course. Strategic Change Management is the process with which changes in companies are managed in a thoughtful, structured and continuous way, aligning internal capacities with the external demands of the environment to achieve a vision of the future. These changes are backed by strategies, structures and business models that reflect the mission, values and long-term goals defined by the organization. The Strategic Process requires a very detailed and continuous analysis of the competitiveness of the country or region and of the organization and its competitors. Having these inputs at hand and drawing on their intuition and experience, managers are able to identify and launch strategies to use, in addition to allocating the necessary resources to achieve the long-term objectives and the established vision. Whenever it is a dynamic process, permanent monitoring of the changing environment, competitors and fluctuating demands is required.
    • Ethics and Corporate Social Responsibility
      Theoretical-practical course. The role of the company in sustainable development is based on achieving successful results in the economic, environmental and social fields. The relationship of the company with its various interest groups (stakeholders) is essential to achieve these results through proper management of these groups that allows the company to sustainably grow the business in harmony with the environment and the society in which the company interacts. The strategic implementation of Corporate Social Responsibility requires knowledge and the effective application of techniques and tools that facilitate relations with stakeholders and that allow the employer to go from theory to practice with ethical and sustainable results. In this context, the course seeks that the participant knows the main aspects in managing relations with stakeholders with a view to their strategic management for the achievement of ethical and sustainable development.
    • Thesis: Final Project
      This course is practical. The thesis will involve the development of a comprehensive business case applicable to reality and with potential for development by the theses. It must integrate the aspects studied in the master’s degree and will be graded individually and also compared with the theses of the cohort.

    • Branding and Product Development
      The course presents innovation strategies, brand building, components for product development, creating a concept of a product or service, the development process, launching and monitoring the product on the market.
    • Sales Management and Channel Administration
      The course includes the topics of market research, sales objectives, compliance indicators, organization of the sales force, incentives and bonuses for goal fulfillment, and others that will serve to achieve the company’s income objectives. The most effective distribution channels are considered to be able to reach consumers with opportunity, according to the company’s product portfolio.
    • Digital Communication Strategy
      The course provides knowledge to design the strategy and plan the execution of communication of brands, organizations and individuals with their audiences in digital environments.
    • Electronic Commerce
      The revolution in technology has changed the focus of every company and they must exploit new digital platforms generating opportunities for business. The course will address the key elements of successful e-commerce. Practical cases will be developed, in which the implications in the construction, the process, the logistics and the management of the digital platforms will be known.
    • Soft Skills Seminar
      The seminar helps develop and explore a set of human skills that lead participants to combine technical competence with interpersonal excellence in communication skills such as leadership, teamwork, and emotional intelligence, in addition to professional writing. In addition, it seeks to develop and project an image of credibility and security to promote trust and generate authority through personal marketing tools such as the preparation of the Curriculum Vitae and the development before a job interview.


The application is processed in approximately two weeks, provided that the documents requested by the Admissions Office are delivered.



  • Have a duly accredited bachelor’sdegree .
  • Three or more yearsof experience in executive or business positions. Do not consider Pre-professional Practices.
  • Be at least 25 years oldwhen starting the admission process.
  • Pass the aptitude exam.
  • Complete the Test Personality Insight.
  • In the event that the admission address requires an interview, staff from the Admission Office will contact you to schedule the appointment.



To be called for an admission exam, the following digitized documents must be presented:

  • Registration form.
  • Simple copy of the Bachelor’s Academic Degree.
  • Simple copy of the National Identity Document, or Alien Card or Passport, in case of foreign applicants.
  • Undocumented curriculum vitae and scanned passport size photo.
  • Make the corresponding admission fee payment.
  • Present proof of registration of the bachelor’s degree of the National Superintendence of Higher University Education (SUNEDU) for applicants who have studied in Peru. If the university has not registered the bachelor’s academic degree in SUNEDU, the applicant must present a copy of the Bachelor’s academic degree diploma dated by the university that issued it.
  • If the applicant has studied abroad, they must present a notarized copy of their academic degree.



  • The cost of the program does not include extraordinary academic rights
  • Prices and conditions of the program are subject to variation
  • Accreditation of intermediate proficiency in a second language is required to graduate.


Ask for all the information you need, we care about ensuring that you achieve academic and professional success.

Rossana Murga
626 7115 – 994 695 711
Karina Bardales
955 786 571
Maribel Osorio
944 614 193


Sandro Sánchez

Master of Business Administration in General and Strategic Management from Maastricht School of Management, The Netherlands. He also holds a Master’s degree in Strategic Business Administration from Pontificia Universidad Catolica del Perú, and a Bachelor’s degree in Industrial Engineering from Pontificia Universidad Católica del Perú. Professor Sandro Sánchez has completed specialization courses of Quality Management (Peru and Germany), Supply Chain Management (Peru and United States), Environmental Management, and Corporate Social Responsibility.