• You will receive a solid academic and practical training, which will improve your knowledge.
  • You will have the support of a top Business School in Latin America and the only one in Peru with Triple Academic Crown.
  • You will be guided by national and international professors of the highest academic level.


The market every day requires professionals to be trained in the complete process of launching or reengineering a product or service, starting with research, continuing with the process supported by the Design Thinking methodology and creating or rethinking product or service through Scrum agile business methodology. Being CENTRUM PUCP a Business School that has the academic skills and abilities to enter this market.

CENTRUM PUCP may make changes in the curricula, sequence of courses or professors, according to its policy of continuous improvement. If failure to comply with the required quorum, CENTRUM PUCP reserves the right to postpone the beginning of the program and its courses.

SCHEDULES

STARTING

 

INVESTMENT

WEEKLY 72 hours
Friday from 7:00 p.m. to 10:30 p.m.
Saturday from 09:00 to 12:30
28 Aug 2020
S/. 3,800    

AIMED AT

Executives and professionals from the project and product development areas of companies from all sectors.

CERTIFICATION

Curso de Especialización en Design Thinking, granted by CENTRUM PUCP Business School

POSITION IN RANKINGS

  • # 78 in the world in Executive Education Open, Financial Times 2019.

See Ranking

MODALITY

Real Time Online Clases

MEMBERSHIPS

CENTRUM PUCP is a member of UNICON. UNICON members are a world reference for Executive Education.

CONTACT US

Lizbeth Alvarado
ealvaradoa@pucp.edu.pe
965 486 724

Amada Huamán
ahuamanz@pucp.pe
977 410 663

  • Certification: Curso de Especialización en Design Thinking,granted by CENTRUM PUCP Business School.
  • You will receive a solid academic and practical training, which will improve your knowledge.
  • You will have the support of a top Business School in Latin America and the only one in Peru with Triple Academic Crown.
  • You will be guided by national and international professors of the highest academic level, proven business experience and great personal qualities.
  • The most modern and complete curriculum structure ensures the level of depth you require.
  • You can improve your contact networks by belonging to a community that brings together the best professionals.
  • You will have an email account, access to the Virtual Campus and complementary course material.

The program includes the following courses, in which basic and advanced concepts are developed. To pass the program, you must successfully complete the subjects.

CENTRUM PUCP may make changes in the curricula, sequence of courses or professors, according to its policy of continuous improvement. If failure to comply with the required quorum, CENTRUM PUCP reserves the right to postpone the beginning of the program and its courses.

PROGRAM

Design Thinking
The course provides participants with practical experience in the art of innovation through the Design Thinking methodology. The famous tool coined by David M. Kelley will be developed from start to finish, going through each of its steps: empathize, define, devise, prototype and evaluate. Also, three activities will be developed with the LEGO* SERIOUS PLAY*method, as part of the use of tools in the Design process. Participants will analyze real success stories of the methodology and apply it to their own business projects.

Technology Management for the Digital Age
The course allows participants to have an overview of current and future technologies that are present in every process of innovation and digital transformation in companies. Technologies such as Internet of Things (IoT), Virtual Reality (VR), Big Data, BlockChain, Cloud Computing, 5G Networks, Artificial Intelligence (AI) allow the generation of innovative ideas to have a global reach, a greater impact on individuals and to have a greater awareness of the environmental impact of innovation management. Cases will be developed where it will be possible to discover the advantages of the adequate use of technologies in the innovation process.

Leading Business Innovation
The course provides participants with an understanding of the Change Management process, an understanding that the success of change comes from the individual. Workshops will be held that allow a deep understanding of the individual identity in the face of change. With this, establish a strategy for managing change by introducing a Culture of Innovation in the organization. Topics of Multidisciplinary Team Management, management by strengths and Social Responsibility in innovation will be discussed. The course will be developed with innovative methodologies such as LEGO* SERIOUS PLAY* and Gamification.

Scrum for Product Design
The course provides participants with an understanding of the Scrum framework applied to product development, where different tools and techniques focused on Requirements and Product Management will be applied, keeping the customer at the center and ensuring their value creation. Understand that the application of this type of framework implies a process of change in the way of thinking and acting of the team that is involved in the development of the product. The course will be developed using innovative methodologies such as LEGO*SERIOUS PLAY* (MR) and LEGO EDUCATION (MR).

Design Team Management
The course provides participants with an understanding of the coaching process and how to apply it to the management of design teams, where human resources should be the center of attention as the primary basis within the success of a project and the compliance of a product with the customer specified requirements. In addition, coaching is important to manage a team through the Tuckman phases, developing the self-organization, self-management and empowerment that different human resources need within a multidisciplinary team. The course will be developed with various dynamics and real project cases.

The registration process is open throughout the year. Your registration is automatic once you make the payment.

Requirements

  • Two or more years of experience in executive positions.

Admission process

  • Step 1: Choose the course you need
  • Step 2: Sign up here
  • Step 3: Enroll

Terms

  • The cost of the program does not include extraordinary academic rights.
  • The prices and conditions of the program are subject to variation.
  • The certificate awarded upon successful completion of the course will be VIRTUAL.

Achieving studies CENTRUM PUCP Business School is a very important personal decision that involves evaluating, known and accepted, among others, academic, economic, administrative and disciplinary conditions to be met throughout their period of studies, the degree of commitment and dedication necessary to successfully complete this great professional project. That is why, it is necessary to know the content of the following standards as well as take into account its importance, before starting the admission process. With the start of the admissions process, you acknowledge and accept this standard, and that from that moment can not be alleged ignorance of it.

Lizbeth Alvarado
ealvaradoa@pucp.edu.pe
965 486 724

Amada Huamán
ahuamanz@pucp.pe
977 410 663

DIRECTOR OF THE PROGRAM

Clara Rosselló

Professor Rosselló is a Master of Business Administration in General and Strategic Management, Maastricht School of Management, The Netherlands. Master in Strategic Business Administration, Pontifical Catholic University of Peru. B.A. in Graphic Arts, Pontifical Catholic University of Peru. She has international certifications among which stand out: CPCL Harvard Business School, Boston, USA; International Master in Leadership EADA Business School, Barcelona, Spain; Executive Program Customer Experience IE Business School, Madrid, Spain; International Program for Board Members EADA Business School, Barcelona, Spain. To date she is a member of the “Steering Committee” of the EFMD Americas Conference 2019-2021.

She has been Corporate Image Manager of Unique-Yanbal International for Ecuador, Colombia, Peru, Bolivia, Mexico and USA; Marketing Manager of Unique-Peru. He is currently Chairman of the Board of Directors of Comacsa, a leading non-metallic mining company in Peru, and a board member of Fundición Americana S.A. She is a specialist in Corporate Image, Marketing Management, Business Communication and Strategic Planning.