• You will be guided by teachers of the highest academic level
  • The most modern and complete curricular structure ensures the level of depth you require
  • # 78 in Executive Education, Financial Times 2019


The commercialization of goods and services in detail evolves at a rate that exceeds what society demands. The retail sector is constantly transforming its dynamics and requires highly trained and competitive professionals to be able to serve customers more and more accurately. Currently, it faces challenges and dilemmas that require focus on strategic decisions in terms of positioning, differentiation, technology and service. For three years, Peru is ranked 9 in emerging countries classified as the most attractive to invest according to the Global Retail Development IndexTM (GRDI) of the firm ATKearney. However, with the entry of global retailers and the establishment of a highly competitive market, only those who are able to offer unforgettable shopping experiences, expand their channels, accelerate their processes quickly and develop the best available talent survive.

The graduate of the Diploma in International Business Studies in Retail Management will have specialized knowledge in the management of modern retail; This will allow you to generate value in your organization, through proper management of all the actors in the different areas of the business.

SCHEDULES

STARTING

 

INVESTMENT

WEEKLY 8 school months
Monday and Thursday from 7:00 p.m. to 10:30 p.m.
EADA Business School Online Course
19 Oct 2020
S/. 16,500    

CERTIFICATIONS

  • Diplomatura de Estudio Internacional Empresarial en Retail Management, granted by CENTRUM PUCP Business School.
  • Programa Avanzado Internacional en Retail Management, awarded by EADA Business School.
  • Third Optional Certification: Programa Avanzado Internacional en Innovación y Emprendimiento, granted by EADA Business School (Optional study trip to Barcelona, Spain)

SPOOC COURSE

SPOOC Course in Ethics and Corporate Social Responsibility by our Director General, Dr. Percy Marquina, this course is free, optional and complementary to professional specialization; the course will provide the knowledge and effective application of techniques and tools that facilitate the relationship with stakeholders and allow them to move from theory to practice, with a view to their strategic management for the achievement of ethical and sustainable development.


POSITION IN RANKINGS

  • CENTRUM PUCP: # 7 in Latin America, and, # 78 in the world, Executive Education Open Financial Times 2019.
  • EADA Business School: # 29 among the best 95 Business Schools in Europe, Financial Times 2018.

OBJECTIVE

Master the retail market management tools necessary in modern retail to propose the appropriate strategies and objectives.

MODALITY

Real Time Online Classes

MEMBERSHIPS

CENTRUM PUCP is a member of UNICON. UNICON members are a world reference for Executive Education.

CONTACT US

Amada Huamán
ahuamanz@pucp.pe
977 410 663

Lizbeth Alvarado
ealvaradoa@pucp.edu.pe
965 486 724

These are the advantages of following the International Business Diploma in Retail Management with CENTRUM PUCP and EADA Business School:

  • Dual Simultaneous International Certification:
    • Diplomatura de Estudio Internacional Empresarial en Retail Management, granted by CENTRUM PUCP Business School.
    • Programa Avanzado Internacional en Retail Management, awarded by EADA Business School.
    • Third Optional Certification: Programa Avanzado Internacional en Innovación y Emprendimiento, awarded by EADA Business School (Optional study trip to Barcelona, ​​Spain)
  • Online Course with the School of Senior Management and Administration of Spain (EADA).
  • SPOOC* Online Course: Ethics and Corporate Social Responsibility, taught by Dr. Percy Marquina, Director General of CENTRUM PUCP. The course is optional and at no additional cost.
  • Have the backing of a top school in Latin America and the only one in Peru with Triple Crown academic and EADA Business School located in the top 25 of the best business schools in Europe.
  • You will receive a solid academic and practical training, which will allow you to improve your knowledge in retail business management.
  • You will be guided by national and international teachers of high academic level, expertise in business and great personal qualities.
  • The most modern and comprehensive curriculum structure ensures the level of depth you require.
  • You can improve your networking to belong to a community that brings together the best professionals.
  • You will have an email account, access to the Virtual Campus and supplementary course material.

The International Business Diploma in Retail Management comprises three modules, in which basic and advanced concepts in retail management are developed. To pass the program, you must successfully complete the subjects in CENTRUM PUCP.

Point of Sale and Visual Merchandising
In this course, point of sale and visual merchandising elements will be seen as strategic and technical tools to improve visualization through location, customer service and customer experience that motivate the purchase and increase the profitability of the products. Likewise, the types of planogram and how to design them according to the needs of the store will be analyzed.

Talent Management in Retail
In retail talent management we will review the recruitment process, selection criteria and incorporation process for the appropriate personnel according to the retail business model. Personal growth issues will also be addressed and we will analyze the motivation of the company’s talent.

Assortment and Category Management
In category management and assortment, the administration process of each of the business product categories will be studied, reviewing the management of brands, price and negotiation with suppliers. These tools address the optimization of retail management in a framework of not simply addressing the needs of the consumer, but of presenting a product and captivating the attention of this.

Logistics and Supply Chain Management in Retail
We will review theoretical and practical aspects of inventory management and warehouse distribution by analyzing the process, planning, execution and control of the logistics of companies in the retail sector.

Consumer Behavior – Shopper Marketing
Understanding the needs of the consumer and how he articulates his process of consumption is a key process to design the offer of the company’s products. Therefore, we will review elementary concepts such as consumer segmentation and positioning, branding, advertising, pricing strategy and product communication strategies.

Finance Applied to Retail
The professional who works in the retail sector must understand beyond seeing if the numbers of his products increase, he must review financial indicators such as ROE, inventory turnover, average collection days, payment and inventory for each of his product lines and optimize understanding, analyzing and restructuring their product lines according to performance.

E-Commerce and Omnichannel
At present, businesses in general have updated their trends, continue to do so and will continue to do so perpetually. The retail sector presents even greater challenges in digitalization, e-commerce and the tools and challenges presented by the digital world such as web pages, mobile phones and the harmony between them and the physical point of sale.

Future of Retail: Digital Transformation Applied to Retail (Trip to EADA)
We will analyze the disruptors in the world and the disruptors that are going to change the retail business in tomorrow. It is necessary to analyze the cases of Amazon or Alibaba that present new operation models that outline to give a new twist to how we do business today. He wonders if it is enough to just keep up with the new technologies. This course will be taught by EADA.

We invite you to participate in the SPOOC * Online Course:

Ethics and Corporate Social Responsibility, dictated by Dr. Percy Marquina, Director General of CENTRUM PUCP.

The course is optional and at no additional cost.

* SPOOC: Specific Private Online Oriented Course

SPOOC: Ética y Responsabilidad Social Empresarial

Dr. Percy Marquina
General Manager of CENTRUM PUCP
Researcher / Professor
Distinguished for academic excellence and intellectual production
Read more

 

Summary of the Course:

The company’s role in sustainable development is based on achieving successful results in the economic, environmental and social fields. The relationship of the company with its various stakeholders is essential to achieve these results, with the proper management being that allows the company to grow the business in harmony with the environment and the society in which the company interacts.

The strategic implementation of Corporate Social Responsibility requires the knowledge and effective application of techniques and tools that facilitate the relationship with stakeholders and allow the entrepreneur to move from theory to practice with ethical and sustainable results.

In this context, the course seeks that the participant know the main aspects in the management of relations with his stakeholders with a view to their strategic management for the achievement of ethical and sustainable development.

Enter the course here

The School of Senior Management and Administration (EADA) is one of the most prestigious centers for postgraduate studies in Spain. Founded in 1957, in Barcelona, it has trained more than 120,000 participants, affected from more than 50 countries, which evidences the level of Innovation and prestige EADA has been evaluated by the Financial Times as number 24 among the best 80 Business Schools in Europe, Financial Times 2015.

International online course conditions

  • The cost of the program includes online classes and academic course materials.
  • Classes will be held once a week from 7:30 a.m. to 9:00 a.m., for 4 consecutive weeks.

The process of admission to the International Business Diploma in Retail Management is open throughout the year. Your application is processed in approximately two weeks, as long as you comply with the documents requested by the Admission Office.

Requirements

  • One or more years of experience in executive or corporate positions.

Documents needed to register

  • Complete the registration form: Start Registration
  • Simple copy of the National Identity Document – DNI (both sides), or Foreigner’s Card or Passport, in the case of foreign applicants.
  • Currículum Vite (not documented) and a scanned photo (passport size, resolution not less than 300 dpi, suit and tie, white backing). Download

Documents required for application

Conditions

The prices and conditions of the program are subject to variation.

The cost of the program includes:

  • Issuance of the CENTRUM PUCP Diploma.

The cost of the program does not include:

  • Issuance of certificates, proof of grades, academic mesh and participation, or others.

Documents reception

Send your documents or request more information:

Amada Huamán
ahuamanz@pucp.pe
977 410 663

Lizbeth Alvarado
ealvaradoa@pucp.edu.pe
965 486 724

Achieving studies CENTRUM PUCP Business School is a very important personal decision that involves evaluating, known and accepted, among others, academic, economic, administrative and disciplinary conditions to be met throughout their period of studies, the degree of commitment and dedication necessary to successfully complete this great professional project. That is why, it is necessary to know the content of the following standards as well as take into account its importance, before starting the admission process. With the start of the admissions process, you acknowledge and accept this standard, and that from that moment can not be alleged ignorance of it.

Amada Huamán
ahuamanz@pucp.pe
977 410 663

Lizbeth Alvarado
ealvaradoa@pucp.edu.pe
965 486 724

DIRECTOR OF THE PROGRAM

Clara Rosselló

Professor Rosselló is a Master of Business Administration in General and Strategic Management, Maastricht School of Management, The Netherlands. Master in Strategic Business Administration, Pontifical Catholic University of Peru. B.A. in Graphic Arts, Pontifical Catholic University of Peru. She has international certifications among which stand out: CPCL Harvard Business School, Boston, USA; International Master in Leadership EADA Business School, Barcelona, Spain; Executive Program Customer Experience IE Business School, Madrid, Spain; International Program for Board Members EADA Business School, Barcelona, Spain. To date she is a member of the “Steering Committee” of the EFMD Americas Conference 2019-2021.

She has been Corporate Image Manager of Unique-Yanbal International for Ecuador, Colombia, Peru, Bolivia, Mexico and USA; Marketing Manager of Unique-Peru. He is currently Chairman of the Board of Directors of Comacsa, a leading non-metallic mining company in Peru, and a board member of Fundición Americana S.A. She is a specialist in Corporate Image, Marketing Management, Business Communication and Strategic Planning.