• You will be guided by teachers of the highest academic level
  • The most modern and complete curricular structure ensures the level of depth you require

# 78 in the world at Executive Education Open, Financial Times 2019.


In a world where consumers have more and more power and change consumer habits, knowing how advertising works on Google, banners, blogs and social networks is becoming a requirement for any professional, whether or not linked to Marketing and Communication areas. The international business study diploma in e-commerce and Digital Marketing seeks to offer participants a global vision in the management of Internet marketing and business from its most strategic perspective. Online sales increase every year, this growth has forced traditional companies from both retail, mass consumption, services, wholesale and retail to have a presence in the digital world, consequently, the market requires professionals who are capable of creating and manage an e-commerce effectively and efficiently. This program offers all the tools and methodologies necessary to conceptualize, implement and manage a business based on e-commerce.

This diploma is issued in agreement with EADA Business School, a private university foundation dedicated to training, applied research and knowledge transfer to the business world and to society in an international context, being among the 100 best business schools worldwide, who also They will provide the certification of the International Advanced Program in E-commerce & Digital Marketing.

SCHEDULES

STARTING

 

INVESTMENT

WEEKLY 8 school months
Monday and Wednesday from 7:00 p.m. to 10:30 p.m.
EADA Business School Online Course
24 Mar 2021
S/. 16,500    

CERTIFICATIONS

  • Diplomatura de Estudio Internacional Empresarial en E-Commerce & Marketing Digital, granted by CENTRUM PUCP Business School.
  • Programa Avanzado Internacional en E-Commerce & Marketing Digital, awarded by EADA Business School.
  • Third Optional Certification: Programa Avanzado Internacional en Innovación y Emprendimiento, awarded by EADA Business School (Optional study trip to Barcelona, ​​Spain)

SPOOC COURSE

SPOOC Course in Ethics and Corporate Social Responsibility by our Director General, Dr. Percy Marquina, this course is free, optional and complementary to professional specialization; the course will provide the knowledge and effective application of techniques and tools that facilitate the relationship with stakeholders and allow them to move from theory to practice, with a view to their strategic management for the achievement of ethical and sustainable development.


POSITION IN RANKINGS

  • # 78 in the world and # 1 in Peru in Executive Education Open, Financial Times 2019.
  • EADA Business School, # 24 among the best 80 Business Schools in Europe, Financial Times 2015.

Ranking

AIMED AT

Develop marketing management plans using the latest trends in Digital Marketing techniques for E-Commerce.

OBJECTIVE

Master the retail market management tools necessary in modern retail to propose the appropriate strategies and objectives.

MODALITY

Real Time Online Classes

MEMBERSHIPS

CENTRUM PUCP is a member of UNICON. UNICON members are global benchmark for Executive Education.

These are the advantages of following the International Diploma in E-Commerce & Digital Marketing with CENTRUM PUCP and EADA Business School:

  • Dual Simultaneous International Certification:
    • Diplomatura de Estudio Internacional Empresarial en E-Commerce & Marketing Digital, granted by CENTRUM PUCP Business School.
    • Programa Avanzado Internacional en E-Commerce & Marketing Digital, awarded by EADA Business School.
    • Third Optional Certification: Programa Avanzado Internacional en Innovación y Emprendimiento, awarded by EADA Business School (Optional study trip to Barcelona, ​​Spain)
  • Online Course with the School of Senior Management and Administration of Spain (EADA).
  • SPOOC* Online Course: Ethics and Corporate Social Responsibility, taught by Dr. Percy Marquina, Director General of CENTRUM PUCP. The course is optional and at no additional cost.
  • Have the backing of a top school in Latin America and the only one in Peru with Triple Crown academic and EADA Business School located in the top 25 of the best business schools in Europe.
  • You will receive a solid academic and practical training, which will allow you to improve your knowledge in E-Commerce & Digital Marketing.
  • You will be guided by national and international teachers of high academic level, expertise in business and great personal qualities.
  • The most modern and comprehensive curriculum structure ensures the level of depth you require.
  • You can improve your networking to belong to a community that brings together the best professionals.
  • You will have an email account, access to the Virtual Campus and supplementary course material.
CENTRUM PUCP may make changes in the curriculum, or sequence of courses or professors, according to its policy of continuous improvement. If failure to comply with the required quorum, CENTRUM PUCP reserves the right to postpone the start of courses and programs.
  • MODULE I

    • Digital Marketing & Inbound Marketing
      The evolution of technology has transformed the way in which people interact, the use of social networks, instant messaging, mobile applications and access to smartphones as part of our daily life is already a reality. As professionals we must be prepared to be able to communicate effectively in this new environment. If we want to deliver the right message using digital media, we have to keep in mind all the recommendations and good practices in order to get the attention of consumers. In that sense, it is useless to have a million fans on Facebook if only ten or twenty interact or it is useless to have the best website or mobile application if we do not have active visitors or users who take advantage of it. Today’s consumer is much more demanding, more informed and connected, in this context the traditional sales format also called cold selling and traditional marketing, are considered intrusive and of little value, as a consequence the image of the brands is damaged . On the other hand, through the marketing strategies of attraction and automation (Inbound marketing) it is possible to generate interest in customers and prospects through useful and relevant content that addresses the problems and needs of the ideal customer, thus generating interaction , engagement and finally the sale. Through this strategy, the professional manages to position himself as an advisor and expert who understands the needs of his client, while the benefits for the company are reflected in the trust and credibility of the clients.
    • E-Commerce
      The constant growth of electronic businesses generates a higher level of competition, as well as a latent need to satisfy the requirements of customers who increasingly expect to have a product or service just by ordering it from their mobile device. It is imperative that organizations understand the competitive advantage of having e-businesses that complement traditional business or exclusively create virtually an opportunity to approach the traditional customer (B2C) or do business between companies (B2B). As a teaching methodology, the concepts and contents described will be presented and real cases will be used, as well as a tool to debate and exchange ideas and experiences.
    • Web Technologies and Data Protection
      A comprehensive development in the field of Digital Marketing requires knowledge of the fundamental technical parameters to propose actions on the Internet. Understanding the tools with which technicians and designers work on a daily basis gives the Marketing specialist a great advantage when communicating and evaluating the possibilities of the Web environment. In this course, you will be able to familiarize yourself with all the standards, languages, servers and web applicators. A study of the spectrum of laws and regulations in information management will be the necessary contribution for you to develop your professional career in Digital Marketing with responsibility and broad knowledge.
  • MODULE II

    • CRM, Loyalty and Customer Service
      The main objective of the CRM, Loyalty and Customer Service course is to introduce the student to the basic concepts of customer management, learn about the main CRM tools, and practice its application to customer loyalty in a company, as well as the policies that ensure satisfaction and loyalty in an online environment. Constant innovation on business processes leads us to rethink the way of doing things, with the use of technological tools has allowed these changes to be possible. Likewise, this change has had an impact on all aspects of people’s lives, generating new tastes, habits and preferences of their needs and the way in which they obtain them, this forces specialists in each sector to understand and adapt to behavior. of the consumer quickly. The adoption of solutions for the management and handling of clients allows to know in real time the interaction they have with companies, through different channels; providing unification of data and integrity to later be used as part of the business strategy. With this information, organizations can make better decisions and maintain continuous innovation to achieve leadership in their market segment.
    • UX: Usability and User Experience
      Constant innovation on business processes leads us to rethink the way of doing things, with the use of technological tools has allowed these changes to be possible. Likewise, this change has had an impact on all aspects of people’s lives, generating new tastes, habits and preferences of their needs and the way in which they obtain them, this forces specialists in each sector to understand and adapt to behavior. of the consumer quickly. The adoption of solutions for the management and handling of clients allows to know in real time the interaction they have with companies, through different channels; providing unification of data and integrity to later be used as part of the business strategy. With this information, organizations can make better decisions and maintain continuous innovation to achieve leadership in their market segment.
    • SEO and SEM: Search Engine Optimization Tactics
      The digital age is advancing by leaps and bounds and understanding consumer behavior on these platforms is one of the main challenges, especially given the speed with which the interests and motivations of our potential clients are changing. Search engine optimization emerges as a fundamental strategy to attract an audience looking to solve a problem or respond to a need, a public that does not know about its value proposition but who nonetheless trust it as it is recommended by Google, a widely-used search engine. used worldwide. This course allows to know, propose and execute the appropriate actions associated with organic and search engine sponsored positioning tactics (SEO and SEM) that will allow you to be in the top positions of preference of Google and especially in the preference of your client when deciding which landing page to go to receive your good or service. This course will be in charge of EADA Business School.
  • MODULE III

    • Mobile Marketing y Digital Trends
      Mobile devices (smartphone, smartwatch, tablet, etc.) are the most consulted screens throughout the day by users. For this reason, the content must be appropriately adapted to each medium and offer an optimal browsing experience. The Course in Mobile Marketing and Digital Trends offers a unique opportunity to learn about the latest trends that have a place in Digital Marketing through multiple devices. You will know the opportunities that exist in the market for new Marketing realities (increased experiences, Internet of Things, smart homes and smart cities).
    • Digital Marketing Plan
      The new digital ecosystem has revolutionized the way brands and consumers interrelate. The almost unlimited access of consumers to information sources through platforms such as social networks, microsites, mobile devices, among others, has created a more demanding consumer and aware of their power against brands. In this context, companies should no longer focus solely on traditional methods of marketing, communication and advertising. Thus, the creation of a digital marketing plan and its integration within the global marketing strategy have become a mandatory practice for all those companies and ventures that want to achieve their objectives and strengthen engagement with their consumers. The course will integrate digital marketing concepts (video, display, SEO, SEM, e-Mailing, content marketing, mobile, etc.) with those necessary to develop a traditional marketing plan, focusing on developing skills to identify problems and opportunities , within an increasingly digitized environment.

We invite you to participate in the SPOOC * Online Course:
Ethics and Corporate Social Responsibility, dictated by Dr. Percy Marquina, Director General of CENTRUM PUCP.
The course is optional and at no additional cost.
* SPOOC: Specific Private Online Oriented Course

SPOOC Ethics and Corporate Social Responsibility

Dr. Percy Marquina
General Manager of CENTRUM PUCP
Researcher / Professor
Distinguished for academic excellence and intellectual production
Read more

 

Summary of the Course:

The company’s role in sustainable development is based on achieving successful results in the economic, environmental and social fields. The relationship of the company with its various stakeholders is essential to achieve these results, with the proper management being that allows the company to grow the business in harmony with the environment and the society in which the company interacts.

The strategic implementation of Corporate Social Responsibility requires the knowledge and effective application of techniques and tools that facilitate the relationship with stakeholders and allow the entrepreneur to move from theory to practice with ethical and sustainable results.

In this context, the course seeks that the participant know the main aspects in the management of relations with his stakeholders with a view to their strategic management for the achievement of ethical and sustainable development.

Enter the course here

The process of admission to the International Diploma in E-Commerce & Digital Marketing is open throughout the year. Your application is processed in approximately two weeks, as long as you comply with the documents requested by the Admission Office.

Requirements

  • One or more years of experience in executive or business positions

Documents required for your registration

  • Fill out the registration form
  • Simple copy of the National Identity Document – DNI (both sides), or Aliens Card or Passport, in case of foreign applicants.
  • Undocumented CV and scanned photo (passport size, resolution not less than 300 dpi, with jacket and tie, white background). Download

Documents required for your application

Terms

  • Prices and conditions of the program are subject to variation.
  • The cost of the program includes: Issue of CENTRUM PUCP Diploma and EADA Business School Certificate
  • The cost of the program does not include: Issuance of certificates, transcripts, academic mesh and participation, or others.

 

Achieving studies CENTRUM PUCP Business School is a very important personal decision that involves evaluating, known and accepted, among others, academic, economic, administrative and disciplinary conditions to be met throughout their period of studies, the degree of commitment and dedication necessary to successfully complete this great professional project. That is why, it is necessary to know the content of the following standards as well as take into account its importance, before starting the admission process. With the start of the admissions process, you acknowledge and accept this standard, and that from that moment can not be alleged ignorance of it.

DIRECTOR OF THE PROGRAM

Clara Rosselló

Professor Rosselló is a Master of Business Administration in General and Strategic Management, Maastricht School of Management, The Netherlands. Master in Strategic Business Administration, Pontifical Catholic University of Peru. B.A. in Graphic Arts, Pontifical Catholic University of Peru. She has international certifications among which stand out: CPCL Harvard Business School, Boston, USA; International Master in Leadership EADA Business School, Barcelona, Spain; Executive Program Customer Experience IE Business School, Madrid, Spain; International Program for Board Members EADA Business School, Barcelona, Spain. To date she is a member of the “Steering Committee” of the EFMD Americas Conference 2019-2021.

She has been Corporate Image Manager of Unique-Yanbal International for Ecuador, Colombia, Peru, Bolivia, Mexico and USA; Marketing Manager of Unique-Peru. He is currently Chairman of the Board of Directors of Comacsa, a leading non-metallic mining company in Peru, and a board member of Fundición Americana S.A. She is a specialist in Corporate Image, Marketing Management, Business Communication and Strategic Planning.