• Access a Triple International Certification.
  • Backed by a top school in Latin America, the only one in Peru with academic Triple Crown and a member of UNICON (Regarding Global Executive Education).


Business International Study Diploma in Marketing Management is an international program designed with EADA Business School that stimulates knowledge and advanced understanding of the situations facing marketing linked to a modern enterprise. This knowledge will be vital to be able to run the most appropriate depending on the environment of your business strategies.

International Certification Dual Simultaneous:

  • Diplomatura de Estudio Internacional Empresarial en Gestión de Marketing, granted by CENTRUM PUCP Business School.
  • Programa Avanzado Internacional en Gestión de Marketing, awarded by EADA Business School.

CENTRUM PUCP may make changes in the curriculum, or sequence of courses teachers, according to its policy of continuous improvement. Failure to comply with the required quorum CENTRUM PUCP reserves the right to postpone the start of courses and programs.

SCHEDULES

STARTING

 

INVESTMENT

WEEKLY 8 classroom monhts
Tuesday and Friday from 19:00 to 22:30
EADA Business School Online Course
17 Nov 2020
S/. 16,500    

CERTIFICATIONS

  • Diplomatura de Estudio Internacional Empresarial en Gestión de Marketing, granted by CENTRUM PUCP Business School.
  • Programa Avanzado Internacional en Gestión de Marketing, awarded by EADA Business School.
  • Third Optional Certification: Programa Avanzado Internacional en Innovación y Emprendimiento, awarded by EADA Business School (Optional studies trip Barcelona, ​​Spain)

POSITION IN RANKINGS

  • # 78 in the world in Executive Education Open, Financial Times 2019.
  • EADA Business School, # 24 among the top 80 business schools in Europe, Financial Times 2015.

See Ranking

AIMED AT

  • Executives with one or more years of experience in positions related to marketing or communications in large or medium-sized enterprises.
  • People who perform tasks related to marketing who wish to complete their knowledge.

OBJECTIVES

  • Promote the students to recognize the general variables that influence the development of marketing strategies.
  • Make the participant efficiently manage the variables of the marketing mix and its implementation within the organization.
  • Allow greater understanding of the challenges and complexity of today’s global and competitive market.

PROFESSORS AND METHOD

This program is developed with a theoretical and practical methodology, which focuses on strengthening your skills in strategic marketing management through case discussion and teamwork. The dynamics of the sessions is flexible and participatory, by expert teachers.

FINANCING

Direct with CENTRUM PUCP and interest-free.

Learn about other means of financing>

LOCATION

  • CENTRUM PUCP Campus (Lima – Peru)

MEMBERSHIPS

CENTRUM PUCP is a member of UNICON. UNICON members are global benchmark for Executive Education.

These are the advantages of following the Business International Study Diploma in Marketing Management Study with CENTRUM PUCP and EADA Business School:

  • International Certification Dual Simultaneous:
    • Diplomatura de Estudio Internacional Empresarial en Gestión de Marketing, granted by CENTRUM PUCP Business School.
    • Programa Avanzado Internacional en Gestión de Marketing, awarded by EADA Business School.
  • Third Optional Certification: Programa Avanzado Internacional en Innovación y Emprendimiento, awarded by EADA Business School (Optional studies trip Barcelona, ​​Spain)
  • Online course with EADA Business School of Spain (EADA). Watch video.
  • You will receive a strong academic and practical training, which will improve your knowledge in marketing management in business.
  • Have the backing of a top school in Latin America and the only one in Peru with Triple Crown academic and EADA Business School located in the top 25 of the best business schools in Europe.
  • You will be guided by national and international teachers of high academic level, expertise in business and great personal qualities.
  • The most modern and comprehensive curriculum structure ensures the level of depth you require.
  • You can improve your networking to belong to a community that brings together the best professionals.
  • You will have an email account, access to the Virtual Campus and supplementary course material.

Business International Study Diploma in Marketing Management  comprises three modules, in which basic and advanced concepts are developed in marketing. To approve the program, you must successfully complete the courses in CENTRUM PUCP and EADA Business School.

CENTRUM PUCP may make changes in the curriculum, or sequence of courses teachers, according to its policy of continuous improvement. Failure to comply with the required quorum CENTRUM PUCP reserves the right to postpone the start of courses and programs.

  • MODULE I

    • Marketing Management
      Marketing is a process by which the company creates value and consumer satisfaction in a cost effective way for everyone. This orientation is valid in any market situation, especially in a context of increasingly rapid change, with increased competition and increasingly informed and demanding customers innovation, such as the modern globalized world. This is a course on the analysis and planning of marketing and is focused on developing skills for problem identification, proper qualitative and quantitative analysis, to prepare proposals for solutions, ensuring timely decision-making in a framework of social responsibility and business ethics.
    • Intelligence and Market Research
      Market intelligence is a key tool to discover and determine market trends, from the technological point of view and the consumer, in order to make decisions Market Research, which in turn is a key tool to deepen practical knowledge of market trends and seize opportunities and / or prevent threats, using modern methodology, allowing managers to be proactive, anticipating market changes and consumer desires, with the aim of designing products (goods and services) that efficiently meet their wants and needs, managing to contribute to the improvement and welfare of society and the environment influence.
    • Branding and Product Development
      The speed of change in the market as a result of globalization, hyper connectivity technology, the increasing intensity of competition and pressure on business results, leave outdated strategies considered successful until recently. In this context, brand management (Branding), development of new products and portfolio management in the enterprise products, should be located at the meeting point between the company and consumers, in order to target marketing efforts to relevant, attractive and profitable initiatives culminating in a market innovation. To achieve this goal, innovation strategies are discussed, brand building, components for product development,
  • MODULE II

    • New Consumer Behavior
      Since its inception, the Marketing has emphasized the role played by the Consumer societies. In today’s market, characterized by intense competition, it is strategic to know, study and understand the new behaviors and motivations of consumers, to understand and to satisfy them adequately importance. Through an analysis that goes beyond purely structural and economic aspects, the new indicators of attitudes, values and behaviors that characterize people within the context of traditional consumer and new consumer 2.0 will be studied. different way for the consumer to carry out the buying decision process (customer journey) and what influences this process are, thus providing a more complete view is studied,
    • Financial tools and Pricing
      Finances are important in marketing because quantify the creation of value in the market by revenue, which in practice means the capture of market value through the price. To do this, it is required to use specific to estimate demand and pricing tools, taking into account the costs and margins, according to perceived customer value and considering as a basis, ethics and social commitment of companies. Also it will affect the techniques, tools and management models to measure the profitability of the resources invested and the value created in the company.
    • Communication Strategies in Marketing
      In an increasingly competitive world, where every time the supply of products (goods and services) to an informed consumer and therefore grows more demanding; communication becomes crucial to place a message in the minds of customers and generate positive actions towards our brands factor. This context has given rise to the distribution of promotional spending has varied in recent years, and that companies seek new ways and means to differentiate and add value to your offering and build and maintain strong brands that endure over time. Every year, the percentage of the budget for promotional activities and non-traditional marketing is growing. Direct Marketing, Sales Promotion, Digital Marketing and others that cannot be independent and isolated activities;
  • MODULE III

    • Management Sales and Channel Management
      How to implement marketing plans require the preparation of a sales plan, formulating specific activities required to reach the final consumer effectively. For this, the market research, sales targets, performance indicators, organization of the sales force, incentives and bonuses for meeting targets and others that serve to achieve revenue targets in the company will be taken into account. In addition, the distribution channels are taken into account to achieve more effective opportunity to reach consumers, according to the type of portfolio that will have to handle.
    • Digital Marketing & E-commerce (EADA Business School)
      Internet and new technologies have changed our lives and the way companies do business. Consumers are increasingly better informed. Knowing the challenges and opportunities offered by this new digital medium has become for companies to achieve a necessity to be competitive, achieving attract and retain customers that are much more demanding than before. The new tools that the Internet provides marketers facilitates “dialogue” with the client, allowing you to better understand your needs and thereby open up new opportunities to customize the offering to meet and exceed oriented consumer expectations. The impact of mobile telephony will be studied, social networking, web,

The EADA Business School (EADA) is one of the most prestigious graduate school of Spain. Founded in 1957 in Barcelona, ​​it has trained more than 120,000 participants from over 50 countries, which demonstrates its level of innovation and prestige. EADA has been considered by Financial Times as the 24th among the top 80 business schools in Europe, Financial Times 2015.

Conditions of the international course online

  • The program fee includes academic classes and online course materials.
  • Classes will be held once a week from 7:30 to 9:00 a.m. for 4 consecutive weeks.

The process of admission to the International Business Diploma in Marketing Management Studio is open all year. Your application is processed in approximately two weeks, provided you meet with attached documents requesting the Admissions Office.

Requirements

  • One or more years of experience in executive or corporate positions

Documents required for registration

  • Fill the Registration Form: Start Enrollment
  • Copy of National Identity – ID card (both sides), or Alien Registration Card or passport if foreign applicants.
  • Curriculum Vite not documented and scanned photo (passport size not less than 300 dpi resolution, with suit and tie, white background). To download

Documents required for your application

Terms

Prices and conditions of the program are subject to change.

The cost of the program includes:

  • CENTRUM PUCP emission Diploma and Certificate EADA Business School

The program cost does not include:

  • Issuing certificates, certificates of notes, curriculum and academic participation, or other

Documents reception

Send your documents or ask for more information:

Amada Huaman
ahuamanz@pucp.pe
(511) 626-7111

Lizbeth Alvarado
ealvaradoa@pucp.edu.pe
(511) 626-7116

Claudia Falla
cfallan@pucp.edu.pe
(511) 626-7132

Achieving studies CENTRUM PUCP Business School is a very important personal decision that involves evaluating, known and accepted, among others, academic, economic, administrative and disciplinary conditions to be met throughout their period of studies, the degree of commitment and dedication necessary to successfully complete this great professional project. That is why, it is necessary to know the content of the following standards as well as take into account its importance, before starting the admission process. With the start of the admissions process, you acknowledge and accept this standard, and that from that moment can not be alleged ignorance of it.

DIRECTOR OF THE PROGRAM

Clara Rosselló

Professor Rosselló is a Master of Business Administration in General and Strategic Management, Maastricht School of Management, The Netherlands. Master in Strategic Business Administration, Pontifical Catholic University of Peru. B.A. in Graphic Arts, Pontifical Catholic University of Peru. She has international certifications among which stand out: CPCL Harvard Business School, Boston, USA; International Master in Leadership EADA Business School, Barcelona, Spain; Executive Program Customer Experience IE Business School, Madrid, Spain; International Program for Board Members EADA Business School, Barcelona, Spain. To date she is a member of the “Steering Committee” of the EFMD Americas Conference 2019-2021.

She has been Corporate Image Manager of Unique-Yanbal International for Ecuador, Colombia, Peru, Bolivia, Mexico and USA; Marketing Manager of Unique-Peru. He is currently Chairman of the Board of Directors of Comacsa, a leading non-metallic mining company in Peru, and a board member of Fundición Americana S.A. She is a specialist in Corporate Image, Marketing Management, Business Communication and Strategic Planning.