Double Simultaneous International Certification by CENTRUM Católica and EADA Business School

#1 en el Perú en Educación Ejecutiva, Financial Times 2018

The Digital Marketing Management Diploma is an international program developed in partnership with EADA Business School, which will provide the necessary knowledge to understand the changes in consumer behavior result of increasing development of social networks and ICT in general and therefore meet the recommendations and best practices to create intelligent digital campaigns that generate engagement with the client and thus achieve our corporate objectives. This knowledge will be vital to be able to run the most appropriate depending on the environment of your company, plus the experience of an international networking strategies.





INTENSIVE 8 classroom months
Tuesday and Friday from 19:00 to 22:30
21 Jun 2019
S/. 15,900    


  • # 76 in the world and # 1 in Peru in Executive Education Open, Financial Times 2018.
  • EADA Business School, # 24 among the top 80 business schools in Europe, Financial Times 2015.

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  • Executives with one or more years of experience in positions related to marketing or communications in large or medium-sized enterprises.
  • People who perform tasks related to marketing who wish to complete their knowledge.


Directly with CENTRUM PUCP and without interests.

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Prices and conditions subject to change without notice.


  • Four PointsHotel by Sheraton – Alcanfores 290 Miraflores (Lima – Peru)
  • EADA Business School Campus (Barcelona – Spain)

These are the advantages of taking the Digital Marketing Management Diploma with CENTRUM PUCP and EADA Business School:

  • Dual Simultaneous International Certification:
    -Digital Marketing Management Diploma, granted by CENTRUM PUCP Business School
    – Advanced International Programme in Digital Marketing Management, awarded by EADA Business School
  • International Traveling to the EADA Business School of Spain (EADA)
  • You will receive a strong academic and practical training , which will improve your knowledge in digital marketing management in business.
  • You will have the backing of a top school in Latin America and the only one in Peru with academic Triple Crown and EADA Business School ranked in the top 25 of the best business schools in Europe
  • You will be guided by national and international educators of high academic level, proven business experience and great personal qualities.
  • The most modern and comprehensive curricular structure ensures the level of depth you require.
  • You will improve your networking by belonging to this community that brings together the best professionals.
  • You’ll have an email account, access to the Virtual Campus and complementary course material.

The Digital Marketing Management Diploma with CENTRUM PUCP is comprised of three modules, in which basic and advanced concepts in the field are developed. To pass the program, you must successfully complete the subjects.

CENTRUM PUCP may make changes in the curricula, or sequence of courses or teachers, according to its policy of continuous improvement. Failure to comply with the required quorum CENTRUM PUCP reserves the right to postpone the start of courses and programs.

  • TERM I

    • Del Marketing Tradicional al Marketing Digital – CENTRUM Católica

      Proporciona un enfoque del panorama digital involucrando a los participantes en las tendencias del entorno digital y su impacto en los negocios, brindando las bases para el desarrollo de las estrategias digitales integrales con el Marketing Tradicional

    • Estrategias de Comunicación Digital – CENTRUM Católica

      El entendimiento del nuevo consumidor actual permite a las marcas generar valor para que el se comprometa con ellas, a través de una comunicación bidireccional. Se analizarán los insights de los consumidores digitales entendiéndose las oportunidades que deben recoger las marcas para comunicarse con ellos.

    • SEO y Web Analytics – CENTRUM Católica

      Se brindan las herramientas para posicionar a las marcas eficientemente en buscadores y se destaca la importancia de la accesibilidad de las mismas ante un mercado competitivo. Se abordará un desarrollo práctico de las principales herramientas en buscadores ofrecidas por Google. Se medirá el impacto de las herramientas de analítica que permitan tomar acciones inmediatas para el cumplimiento de los objetivos, y que aseguran la eficiente inversión de los recursos de las empresas.


    • Estrategias de Social Media – CENTRUM Católica

    • Mobile Marketing and New Trends – CENTRUM Católica

      The course presents different methodologies to model the processes of the organization in order to understand and manage the behavior and interactions that occur in the parameters that determine the results of the processes.

    • Comercio Electrónico – CENTRUM Católica

      La revolución en la tecnología ha cambiado el enfoque de toda empresa y las mismas deben explotar las nuevas plataformas digitales generando oportunidades para los negocios. El curso abordará los elementos claves del éxito del comercio electrónico.

      Se desarrollarán casos prácticos, en los cuales se conocerán las implicancias en la construcción, el proceso, la logística y la gestión de las plataformas digitales.


One week in Barcelona – Spain, to receive face-to-face classes at EADA Business School.

International travel terms

  • The cost of the program includes classroom classes, business visits outside of Peru and the academic materials of the courses abroad.
  • The cost of the program includes accommodation inside the Campus and food.
  • It does not include the cost of air tickets or accommodation outside the Campus (or consumption in these), nor transport in Barcelona.
  • It does not include the procedures of visa or of expedition or renewal of passport, nor the medical insurance.

The process of admission to the Digital Marketing Management Diploma is open throughout the year. Your application is processed in about two weeks, provided you fulfill all documents requested by the Office of Admissions.


  • One or more years of experience in executive or corporate positions.

Documents needed to register

  • Complete the registration form: Start Registration
  • Simple copy of the National Identity Document – DNI (both sides), or Foreigner’s Card or Passport, in the case of foreign applicants.
  • Currículum Vite (not documented) and a scanned photo (passport size, resolution not less than 300 dpi, suit and tie, white backing).Download
  • Copy of Degree (Optional). In the case you do not render the degree you will go through and interview.

Documents required for application


  • Prices and conditions of the program are subject to variation.
  • The program fee includes:
    – Issuance of Certificate Diploma CENTRUM PUCP and EADA Business School
    – Lectures, lodging and meals in EADA in Barcelona.
  • The program cost does not include:
    – Issuance of certificates, transcripts or academic curricula.
    – Airfare, transportation in the city and transfers to and from the airport.
  • We recommend you process your travel documents to Spain in advance.

Documents reception

Send your documents or request more information:

Carmen Zegarra
Phone: (511) 626-7113

Lizbeth Alvarado Alamo
Phone: (511) 626-7116

Amada Huamán
Phone: (511) 626-7111

Achieving studies CENTRUM PUCP Business School is a very important personal decision that involves evaluating, known and accepted, among others, academic, economic, administrative and disciplinary conditions to be met throughout their period of studies, the degree of commitment and dedication necessary to successfully complete this great professional project. That is why, it is necessary to know the content of the following standards as well as take into account its importance, before starting the admission process. With the start of the admissions process, you acknowledge and accept this standard, and that from that moment can not be alleged ignorance of it.


José Pereyra

Doctor of Business Administration from Maastricht School of Management, the Netherlands, Doctor of Strategic Business Administration from Pontificia Universidad Católica del Perú. He holds a Master of Philosophy from Maastricht School of Management, a Master’s degree in Top Management and Leadership from Universidad Peruana de Ciencias Aplicadas (UPC) and Universidad Politécnica de Cataluña.

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