• Aimed at students of university-level degrees undergraduate, 7th cycle onwards, as well as students of the last year’s race in institutes.
  • Taught by teachers CENTRUM PUCP, distinguished by their academic training and work experience.

The demand for jobs in any field is growing, and employers and human resources departments positively value the skills that distinguish one person from another. This course is created to generate value in professionals in such a way to generate the best contribution in information resources and innovative proposals.

CENTRUM PUCP may make changes to the curriculum, sequence of courses or instructors, according to its policy of continuous improvement. Not meet the quorum required CENTRUM PUCP reserves the right to postpone the beginning of courses and programs.





WEEKLY 5 months
Saturdays from 14:30 a 18:00
Aug 2020
S/. 2,100    


Undergraduate college students from 7th cycle onwards, as well as senior students in high school, with an interest in deepening their knowledge to compete in today’s world of work.


The course leads to a certificate: Curso de Especialización para Analistas en Gestión de Marketing, granted by CENTRUM PUCP Business School.


  • #78 in the world in Financial Times Executive Education Open 2019.

See Ranking


OpenPUCP: C.C. Plaza San Miguel, 5th floor. AV. The Marina N ° 2000, San Miguel. Lima – Peru.


CENTRUM PUCP is member of UNICON. UNICON members are a global reference for Executive Education.


Anneth Quijandría
(511) 626-7176 / 956-235-899

  • Improve the employability of the participant, providing knowledge that will make you more competitive in the labour market.
  • Students receive an education under the backing of a top Latin American school and the only one in the Peru with Triple Crown academic.
  • The specialization for analysts in Marketing Management course will be taught by teachers from CENTRUM PUCP. Teachers distinguished by their academic training and work experience.
  • CENTRUM PUCP will train students under a vision integrated marketing management so that they are in the ability to develop as an analyst marketing in the medium term.
  • Courses and content have been developed based on real demand in skills and knowledge of the local labour market.
  • The formation of the students will be mostly resolution of real case studies that prepare students for better work performance.

Branding and Product Development
The course presents innovation strategies, brand building, components for the development of a product, the creation of a concept of a product or service, the development process, the launch and monitoring of the product in the market.

Sales Management and Channel Management
The course includes the topics of market prospecting, sales objectives, compliance indicators, sales force organization, incentives and goal fulfillment bonuses, and others that will serve to achieve the income objectives in the company. The most effective distribution channels are considered to reach consumers with opportunity, according to the company’s product portfolio.

Marketing Digital & E-commerce
The course presents the challenges and opportunities offered by the digital medium, which has become for companies in one need to be competitive, managing to capture and retain customers who are much more demanding than before. Include the tools provided by Internet Marketing professionals facilitates relationships with customer, learn more about your needs and thereby open up new opportunities to customize the offer the consumer oriented to meet and exceed their expectations. Explores the impact of mobile, social networking, web, blogs, and other tools for communication with customers and sales.

Skills seminar
The seminar helps develop and explore a set of human skills that lead participants to combine technical competence with interpersonal excellence in communicative skills such as leadership, teamwork and intelligence emotional in addition to professional writing. In addition, it seeks to develop and project an image of credibility and security to promote trust and generate authority through personal marketing tools such as the elaboration of the Curriculum Vitae and the development in the face of a job interview.

CENTRUM PUCP may make changes to the curriculum, sequence of courses or instructors, according to its policy of continuous improvement. Not meet the quorum required CENTRUM PUCP reserves the right to postpone the beginning of courses and programs.

The registration process is open throughout the year. Your registration is automatic once you make the payment.


  • Be students of 7th cycle in front or studying the final year of institutes.

Admission process

  • Step 1: Choose the course you need
  • Step 2: Sign up here
  • Step 3: Enroll


  • The cost of the program does not include extraordinary academic rights.
  • Prices and conditions of the program are subject to variation.
  • The certificate awarded to the successful completion of this course will be VIRTUAL.

Contact us

Anneth Quijandría
(511) 626-7176 / 956-235-899

Achieving studies CENTRUM PUCP Business School is a very important personal decision that involves evaluating, known and accepted, among others, academic, economic, administrative and disciplinary conditions to be met throughout their period of studies, the degree of commitment and dedication necessary to successfully complete this great professional project. That is why, it is necessary to know the content of the following standards as well as take into account its importance, before starting the admission process. With the start of the admissions process, you acknowledge and accept this standard, and that from that moment can not be alleged ignorance of it.


Clara Rosselló

Professor Rosselló is a Master of Business Administration in General and Strategic Management, Maastricht School of Management, The Netherlands. Master in Strategic Business Administration, Pontifical Catholic University of Peru. B.A. in Graphic Arts, Pontifical Catholic University of Peru. She has international certifications among which stand out: CPCL Harvard Business School, Boston, USA; International Master in Leadership EADA Business School, Barcelona, Spain; Executive Program Customer Experience IE Business School, Madrid, Spain; International Program for Board Members EADA Business School, Barcelona, Spain. To date she is a member of the “Steering Committee” of the EFMD Americas Conference 2019-2021.

She has been Corporate Image Manager of Unique-Yanbal International for Ecuador, Colombia, Peru, Bolivia, Mexico and USA; Marketing Manager of Unique-Peru. He is currently Chairman of the Board of Directors of Comacsa, a leading non-metallic mining company in Peru, and a board member of Fundición Americana S.A. She is a specialist in Corporate Image, Marketing Management, Business Communication and Strategic Planning.