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ROLANDO ARELLANO

Dr. Rolando Arellano

Professor / Researcher

Université de Grenoble
Contact
rarella@pucp.edu.pe

DEGREES AND CERTIFICATIONS

Professor Arellano holds a Ph.D. in Quantitative Marketing from University of Grenoble, France, a Master’s Degree in Administration from ESAN, and an undergraduate degree in Psychology from Pontificia Universidad Católica del Perú.

 

EXPERIENCE

Professor Arellano has a vast professional experience in marketing for developing countries. He has written more than 20 books and dozens of academic and professional papers. He is a columnist for El Comercio newspaper (Lima). Some of his books have made important contributions to understanding the new Peruvian and Latin American society.

He has been Director at various companies in Canada and Peru. Nowadays, he is the Director at Inversiones Centenario. He is also member of the following organizations: the International Personalities Association at the Conseil National pour le Développement et la Solidarité Internationale of the Government of France, BBVA’s Council of the International Center for Financial Education and Capabilities, the Board of Directors of the Alliance Française in Lima, the Advisory Council of the Institute for Economic Development of the Chamber of Commerce of Lima, and CENTRUM’s Advisory Committee.

In academia, he has been Professor and Director of the Master’s degree in International Business at the University Of Quebec, Canada, and Director of Master’s degree programs at ESAN, Peru. He has taught at Instituto Tecnológico de Monterrey (ITESM) México, IESA (Venezuela),  Universidad del Valle (Colombia) ESPAE-ESPOL (Ecuador) and in several universities in the world.

 

PUBLICATIONS

Professor Arellano is the author or co-editor of several books, such as:

  • “Mucho más que tener LATIR. Los Estilos de Vida Latinoamericanos por Actitudes, Tendencias, Intereses y Recursos”. Editorial Planeta. Lima. 2018
  • “Vamos a comprar un político. Aplicando nuestra experiencia de compra a la mayor elección” Editorial Planeta. 2015
  • “Marketing para vivir mejor”. Editorial Planeta. 2013
  • “Bueno, Bonito y Barato. El Marketing que le gusta a los Latinoamericanos” Gestión 2000. Colombia 2013
  • “Mercadeo en TIC para Informática”. Arellano, Ph. Kotler y Gary Armstrong (rec) Edit. Pearson México 2012
  • “Somos más que Siesta y Fiesta. Doce Mitos y Verdades sobre América Latina”. Editorial Planeta. Lima Junio 2012
  • “Marketing: Enfoque América Latina. El marketing científico aplicado a Latinoamérica”. Pearson. Chile – Mexico. October, 2010
  • “Cómo desarrollar el comercio electrónico en el Perú”. Arellano, Rolando; Barahona, Normand; Corazzo Renzo and Gallo Néstor. Centrum Pearson. June, 2010
  • “Al medio hay sitio. El crecimiento social según los Estilos de Vida”. Editorial Planeta. Lima, May 2010
  • “Bueno, Bonito y Barato. Al mal tiempo, buen marketing” T III” Editorial Planeta. Lima, September 2009
  • “Bueno, Bonito y Barato. El Marketing que le gusta a los Peruanos” T II” Editorial Planeta. Lima, September 2008
  • “Bueno, Bonito y Barato. Aprendiendo Marketing con Historias de la Vida Diaria” Editorial Planeta. Lima, November 2007
  • “Ciudad de los Reyes, de los Chávez, los Quispe… Una visión social y de mercado de la nueva urbe latinoamericana”. EPENSA. Lima. March 2004 (2006 2008) Edit Planeta 2010. El Comercio 2008. Recreo 2008
  • “Comportamiento del Consumidor: Enfoque América Latina”. McGraw-Hill Latinoamericana. October 2001.
  • “Marketing: Enfoque América Latina”. Edit. McGraw-Hill Mexico 2000.
  • “Conducta del Consumidor: Estrategias y Tácticas aplicadas al Marketing”. (In collaboration with Jaime Rivera and Victor Molero). Edit. ESIC. Spain. 2000 new ed. 2012
  • “Los Estilos de Vida en el Perú: Como somos y pensamos los peruanos del Siglo XXI”. Lima. 2000.
  • “Drug Use and Abuse in Peru: An Epidemiological Investigation of Drugs in Urban Peru”. J. Judkowitz and R. Arellano. Rowman & Littlefield Pub Inc. USA 1999.
  • “Les Entreprises Informelles dans le Monde” (in collaboration with Y. Gasse and G. Verna), Presses de l’Université Laval. Quebec, 1994.
  • “La Pequeña y Mediana Industria, Visión de los Empresarios”. ESAN. 1989.
  • “Manual de Formación de Consorcios de Exportación”, Edit. Lima. 1980.

 

CURRENT POSITION

He is currently President of Arellano Consulting, a company with headquarters in Peru, Bolivia and Paraguay and operations in various countries, and Professor at the Marketing, Sales and Entrepreneurship Department at CENTRUM PUCP Business School.

 

AWARDS

Among other distinctions, he received the ANDA prize of Excellence, IPAE’s Entrepreneur of The Year, ESAN’s renowned master, and distinguished alumni from Pontificia Universidad Católica del Perú.