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PERCY MARQUINA

Dr. Percy Marquina

Researcher / Professors distinguished for academic excellence and intellectual production

Pontificia Universidad Católica del Perú
Contact
percy.marquina@pucp.edu.pe

DEGREES AND CERTIFICATIONS

Professor Percy Marquina holds a Doctor in Business Administration degree from Maastricht School of Management, the Netherlands, a Doctorate in Strategic Business Administration from Pontificia Universidad Católica del Perú, a Master of Philosophy from Maastricht School of Management, the Netherlands, a Master’s degree in Business Administration from Universidad del Pacífico, Peru, and an undergraduate degree in Economics from Universidad del Pacífico. Professor Marquina completed the Executive Development Program at Wharton School of Business, United States. He completed the Business Leadership Program at Getulio Vargas Foundation, Brazil, and the Colloquium on Participant Centered Learning program at Harvard Business School, United States. Professor Marquina has also pursued specialized course studies at the World Bank, the UNDP, and Wilson Learning.

 

PROFESSIONAL EXPERIENCE

Professor Marquina has been the General Manager at Rhone Poulenc, General Manager, Commercial Manager and Marketing Manager at companies linked to the Richard O’ Custer group. He has been a member of several organizations, such as: Rhone Poulenc Executive Committee in Latin America, member of Rhone Poulenc Peru S.A. Board of Directors, President of the Peruvian Marketing Society, Director at AIESEC, member of the advisory committee of the annual marketing congress and strategy and leadership congress, member of the University Council at Universidad del Pacífico, member of the final jury of Effie awards, member of Provida NGO Board, expert member of ISO 26000 social responsibility committee, and a evaluator member of the 2021 award for corporate social responsibility and sustainable development. He has also been a Consultant-Trainer in Strategic Alignment and Commercial Effectiveness certified by Wilson Learning, USA. Professor Marquina is a specialist in marketing, social marketing, ethical consumption, corporate social responsibility, project monitoring and evaluation. He has been a speaker at numerous international conferences, such as: First LAEMOS Colloquium, Latin American Studies: Successful Organizations: Matching individualism and flexibility with solidarity?, llevada a cabo en México, con la ponencia “Diversity Management and Performance: Is there a Relationship?”; CLADEA convention in the United States, With his presentation “Measuring the impact of corporate social responsibility on consumer behavior: The case of Peruvian consumers”; Seventh International Conference on Catholic Social Thought and Management Education, United States, with the presentation “Catholic Business Schools in Latin America: The Gap between their Mission and their practice”; 7th International Conference on Recirculating Aquaculture, Costa Rica, with the presentation “Impact of Trade Agreements on Agricultural Chemicals: Case of FTA Peru-USA”; 2009 Annual conference of the Society for Marketing Advances, United States, with the presentation “The Influence of Corporate Social Responsibility on Peruvian’s consumers purchasing behavior”.

 

PUBLICATIONS

He is the author/co-author of the following books:

  • Marquina, P., Velásquez, I., Garriga, E., Cabrera, G., Fuertes, A. R., Avolio, B. E., Di Laura, G., Cornejo, A., Sánchez, S., Guevara, R., Scott, G., Rizo-Patrón, C. Ú., & Del Águila, L. (2016). In Marquina, P. (Ed.), Empresas responsables y competitivas. El desafío de hoy (pp. 520). Lima: Pearson.
  • D’Alessio, F., Avolio, B. E., Graham, A., Guevara, R., & Marquina, P. (2015). Planeamiento estratégico del sistema educativo del Perú: 2015-2024 (pp. 515). Lima: CENTRUM Publishing.
  • Marquina, P., Garriga, E., Sánchez, S., Cordero, C., García, M., Ruiz, G., Purizaca, J. C., Castro, R., Arroyo, J., Arellano, R., Velásquez, I., Márquez, P., Reficco, E. A., & Vallaeys, F. (2013). In P. Marquina (Ed.), Responsabilidad social: Tarea pendiente (pp. 426). Lima: Pearson.
  • Marquina, P., Arévalo, L., Bisbal, J. C., & Subauste, M. (2012). Consumo socialmente responsable en Lima Metropolitana (pp. 139). Buenos Aires: CENGAGE Learning.
  • Marquina, P., Acuña, L., Alarcón, V., Almandoz, A., Ampudia, A., Barreda, J., Batallanos, C., Beltrán, K., Bustamante, L., Cucho, J., D’Alessio, F., Damiani, F., Del Carpio, L., Dextre, F., Flores, C., Flores, Y., Gómez, C., Huisa, P., Lacherre, J., Leguía, G., Martínez, J., Medina, H., Navarro, R., Pastor, P., Posada, G., Reyes, V., Rivera, R., Rivero, C., Tafur, P., Uyeda, M., Valdivia, C., Zambrano, C., & Zegarra, L. (2012). Casos de estrategia. McGraw Hill & CENTRUM Publishing.
  • Marquina, P., Echegaray, P., González, M., Leturia, F., Mejía, R., Mori, J., O’Brien, J., Rivera, R., Raúl, S., Tarazona, E., & Uyeda, S. (2012). Casos de finanzas. McGraw Hill & CENTRUM Publishing.
  • Marquina, P., Avolio, B. E., Rosselló, C., Ballón, M., Becerra, M., Chávez, C., Delgado, T., Díaz, D., Díaz, P., Fernández, M., Mazzetti, C., Morillo, G., Ossio, C., León, J., Pereyra, L., Rasmussen, J., Rivas, P., Rivera, R., Toro, E., Villacorta, L., Villanueva, A., & Yumi, M. (2012). Casos de marketing. McGraw Hill & CENTRUM Publishing.
  • Marquina, P., Alarcón, V., Alegre, g., Altamirano, J., Becerra, P., Benzaquen, J., Bilbao, J., Camones, L., Tay, S., Curimanya, F., Espinoza, H., Kojakovic, B., Lovera, G., Neglia, J., Passoni, R., Pilco, R., Pino, R., Porturas, C., Rivera, R., Rojas, T., Rosales, C., San Martín, J., Valverde, L., Yuto, H., Zambrano, B., & Zeña, J. (2012). Casos de operaciones. McGraw Hill & CENTRUM Publishing.
  • Avolio, B. E., Marquina, P., Guevara, D., Aguilar, D., Aldana, G., Angulo, M., Ascencio, O., Arteaga, G., Arguedas, J., B, O., Berrospi, J., Burga, P., Calderón, J., Carrillo, D., Cárdenas, W., Córdova, M., Córdova, F., Chavarría, G., Charaja, W., Dávila, A., Díaz, E., Díaz, M., Espinoza, C., Fernández, E., Gattás, J., Gutiérrez, J., Granda, C., Huamaní, R., Jiménez, H., Linares, V., Linares, C., Livia, F., Montoya, J., Mosquera, V., Monzón, S., Oliver, L., Pascual, J., Peña, T., Peralta, C., Piña, K., Quispe, J., Ramírez, V., Ramírez, F., Ríos, C., Romain, G., Rojas, M., Romero, M., Sifuentes, C., Tello, M., Tristán, H., Vásquez, C., Vigil, S., Widdup, M., Zapata, J., & Zarabia, E. (2012). La mujer peruana: Evolución y perspectivas para su desarrollo futuro (pp. 490). Lima: Planeta.
  • Marquina, P., Guerrero, R., Patrón, C., & Semsch, C. (2012). La percepción sobre la responsabilidad social empresarial. El caso de la banca peruana (pp. 189). Lima: Centrum Publishing.
  • Marquina, P., Arana, D., Escurra, D., & Torres, A. (2011). Influencia de la responsabilidad social empresarial en la elección de servicios turísticos (pp. 157). Buenos Aires: CENGAGE Learning.
  • Marquina, P., Mateo, T., Plaza, A., & Sánchez, F. (2011). Valoración de los atributos de elección de un MBA en Lima Metropolitana (pp. 153). Lima: CENTRUM Publishing.
  • Goñi, N., Marquina, P., Rizo-Patrón, C., Castelo, L., Castro, R., Morice, J., Velásquez, I., & Villaseca, M. (2011). In Percy Marquina (Ed.), Diagnóstico de la responsabilidad social en organizaciones peruanas: Una aproximación institucional e interdisciplinaria. Lima: CENTRUM Publishing.
  • Marquina, P., Caballero, S., Maicelo, G., & Martínez, L. (2010). Intención de consumo responsable en profesionales de Lima metropolitana (pp. 168). Buenos Aires: CENGAGE Learning.
  • Alarco, G., Avolio, B. E., C., B., Cárdenas, J., Chang, L., D’Alessio, F., Duarte, O., Espinoza, J. A., Figueroa, A., Goñi, N., Guevara, R., Marquina, P., Rodriguez, R., Rozenberg, A., Ruiz, G., S., S., Torres, J., Tveteras, S., Zegarra, L. F., & Zúñiga, T. (2010). In G. Alarco (Ed.), Rutas hacia un Perú mejor. Qué hacer y cómo lograrlo. Lima: Aguilar/Grupo Santillana.
  • Torres, J., & Marquina, P. (2008). El mercado de agroquímicos en el Perú. Impactos del TLC Perú – EE.UU. Lima: CENTRUM Publishing.

He has been the author and coauthor of several papers published in international and renowned journals, such as:

  • Agarwal, J., Osiyevskyy, O., & Marquina, P. (2015). Corporate reputation measurement: Alternative factor structures, nomological validity, and organizational outcomes. Journal of Business Ethics, 130(2), 485-506.
  • Marquina, P. (2015). Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos. Estudios Gerenciales, 31(137), 373–382.
  • Marquina, P., Arellano Bahamonde, R., & Velásquez, I. (2014). A new approach for measuring corporate reputation. Revista de Administração de Empresas, 54(1), 53-66.
  • Morales, C., & Marquina, P. (2013). Entrepreneurial skills, significant differences between Serbian and German entrepreneurs. Journal of CENTRUM Cathedra, 6(1), 129-141.
  • Marquina, P. (2013). Evidencia internacional del comportamiento de compra del consumidor frente a iniciativas de RSE y competencias corporativas de la empresa. Caderno Profissional de Marketing-UNIMEP, 1(1), 31-40.
  • Marquina, P., & Vásquez, A. (2013). Consumer social responses to CSR initiatives versus corporate abilities. Journal of Consumer Marketing, 30(2), 100-111.
  • Marquina, P., & Morales, C. E. (2012). The influence of CSR on purchasing behavior in Peru and Spain. International Marketing Review, 29(3), 299 – 312.
  • Marquina, P. (2010). The influence of corporate social responsibility on Peruvian’s consumers purchasing behavior. Journal of Leadership, Accountability and Ethics, 8(2), 70-79.
  • Marquina, P., & Morales, C. (2009). Evidence on the role of age in team performance: A study in Peru and Spain. Employee Relations, 31(3), 264-275.
  • Marquina, P., & Morales, C. (2008). The impact of diversity in the perception of performance: A case study in Lima and Barcelona. Journal of CENTRUM Cathedra, 1(1), 78-87.

 

CURRENT POSITION

Professor Percy Marquina currently is the Director General at CENTRUM Católica Graduate Business School. Professor, and Researcher at the Marketing, Sales, and Entrepreneurship Department, Visiting Professor at Escuela de Alta Dirección y Administración (EADA), Spain, and Honorary Professor at Maastricht School of Management (MSM), The Netherlands. He is a member of CENTRUM Catolica Graduate Business School founding team.

 

AWARDS

  • Honorary Professor at Maastricht School of Management, the Netherlands.
  • Award for academic excellence, 2011.
  • Award for intellectual contribution, 2011.
  • Award for academic excellence, 2012.
  • Award for intellectual contribution, 2012.
  • Award for academic excellence, 2013.
  • Award for intellectual contribution, 2013.
  • Award for full time faculty academic excellence in Master’s Programs 2014.
  • Award for intellectual contribution, 2014.
  • Award for full time faculty academic excellence in Master’s Programs 2015.
  • Award for intellectual contribution, 2015.
  • Award for full time faculty academic excellence in Master’s Programs 2016.
  • Award for intellectual contribution, 2016.
  • Professor distinguished for academic excellence 2011 – 2016.
  • Distinguished researcher 2012 – 2016.
  • Summa Cum Laude honor for intellectual production, Peruvian Marketing Society, 2015.