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PERCY MARQUINA

Dr. Percy Marquina

Researcher / Professors distinguished for academic excellence and intellectual production

Maastricht School of Management
Contact
percy.marquina@pucp.edu.pe

DEGREES AND CERTIFICATIONS

Professor Percy Marquina holds a Doctor in Business Administration degree from Maastricht School of Management, the Netherlands, a Doctorate in Strategic Business Administration from Pontificia Universidad Católica del Perú, a Master of Philosophy from Maastricht School of Management, the Netherlands, a Master’s degree in Business Administration from Universidad del Pacífico, Peru, and an undergraduate degree in Economics from Universidad del Pacífico. Professor Marquina completed the Executive Development Program at Wharton School of Business, United States. He completed the Business Leadership Program at Getulio Vargas Foundation, Brazil, and the Colloquium on Participant Centered Learning program at Harvard Business School, United States. Professor Marquina has also pursued specialized course studies at the World Bank, the UNDP, and Wilson Learning.

 

PROFESSIONAL EXPERIENCE

Professor Marquina has been the General Manager at Rhone Poulenc, General Manager, Commercial Manager and Marketing Manager at companies linked to the Richard O’ Custer group. He has been a member of several organizations, such as: Rhone Poulenc Executive Committee in Latin America, member of Rhone Poulenc Peru S.A. Board of Directors, President of the Peruvian Marketing Society, Director at AIESEC, member of the advisory committee of the annual marketing congress and strategy and leadership congress, member of the University Council at Universidad del Pacífico, member of the final jury of Effie awards, member of Provida NGO Board, expert member of ISO 26000 social responsibility committee, and a evaluator member of the 2021 award for corporate social responsibility and sustainable development. He has also been a Consultant-Trainer in Strategic Alignment and Commercial Effectiveness certified by Wilson Learning, USA. Professor Marquina is a specialist in marketing, social marketing, ethical consumption, corporate social responsibility, project monitoring and evaluation. He has been a speaker at numerous international conferences.

 

RESEARCH AREAS

  • Corporate social responsability and corporate reputation
  • Consumer behaviour
  • Green marketing
  • Ethical consumption

 

PUBLICATIONS

He has been the author and coauthor of several papers published in international and renowned journals, such as:

  • Morales, C., Holtschlag, C., Masuda, A., & Marquina, P. (2018). In which cultural contexts do individual values explain entrepreneurship? An integrative values-framework using Schwartz theories. International Small Business Journal: Researching Entrepreneurship, 37(3), 241-267. doi.org/10.1177/0266242618811890
  • Marquina, P., & Castro, R. (2018). Impact of broadband uses on labour demand derived from the innovative behaviour of firms in creative industries. Creative Industries Journal, 11(3), 278-305. doi.org/10.1080/17510694.2018.1523666
  • Xara-Brasil, D., Midahira, K., & Marquina, P. (2018). The meaning of a brand? an archetypal approach. REGE Revista de Gestão, 25(2), 142-159. doi.org/10.1108/REGE-02-2018-0029
  • Agarwal, J., Osiyevskyy, O., & Marquina, P. (2015). Corporate reputation measurement: Alternative factor structures, nomological validity, and organizational outcomes. Journal of Business Ethics, 130(2), 485-506.
  • Marquina, P. (2015). Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos. Estudios Gerenciales, 31(137), 373–382.
  • Marquina, P., Arellano Bahamonde, R., & Velásquez, I. (2014). A new approach for measuring corporate reputation. Revista de Administração de Empresas, 54(1), 53-66.
  • Morales, C., & Marquina, P. (2013). Entrepreneurial skills, significant differences between Serbian and German entrepreneurs. Journal of CENTRUM Cathedra, 6(1), 129-141.
  • Marquina, P. (2013). Evidencia internacional del comportamiento de compra del consumidor frente a iniciativas de RSE y competencias corporativas de la empresa. Caderno Profissional de Marketing-UNIMEP, 1(1), 31-40.
  • Marquina, P., & Vásquez, A. (2013). Consumer social responses to CSR initiatives versus corporate abilities. Journal of Consumer Marketing, 30(2), 100-111.
  • Marquina, P., & Morales, C. E. (2012). The influence of CSR on purchasing behavior in Peru and Spain. International Marketing Review, 29(3), 299 – 312.
  • Marquina, P. (2010). The influence of corporate social responsibility on Peruvian’s consumers purchasing behavior. Journal of Leadership, Accountability and Ethics, 8(2), 70-79.
  • Marquina, P., & Morales, C. (2009). Evidence on the role of age in team performance: A study in Peru and Spain. Employee Relations, 31(3), 264-275.
  • Marquina, P., & Morales, C. (2008). The impact of diversity in the perception of performance: A case study in Lima and Barcelona. Journal of CENTRUM Cathedra, 1(1), 78-87.

He is the author/co-author of the following books:

  • Marquina, P., Velásquez, I., Garriga, E., Cabrera, G., Fuertes, A. R., Avolio, B. E., Di Laura, G., Cornejo, A., Sánchez, S., Guevara, R., Scott, G., Rizo-Patrón, C. Ú., & Del Águila, L. (2016). In Marquina, P. (Ed.), Empresas responsables y competitivas. El desafío de hoy(pp. 520). Lima: Pearson.
  • D’Alessio, F., Avolio, B. E., Graham, A., Guevara, R., & Marquina, P. (2015). Planeamiento estratégico del sistema educativo del Perú: 2015-2024(pp. 515). Lima: CENTRUM Publishing.
  • Marquina, P., Garriga, E., Sánchez, S., Cordero, C., García, M., Ruiz, G., Purizaca, J. C., Castro, R., Arroyo, J., Arellano, R., Velásquez, I., Márquez, P., Reficco, E. A., & Vallaeys, F. (2013). In P. Marquina (Ed.), Responsabilidad social: Tarea pendiente(pp. 426). Lima: Pearson.
  • Marquina, P., Arévalo, L., Bisbal, J. C., & Subauste, M. (2012). Consumo socialmente responsable en Lima Metropolitana(pp. 139). Buenos Aires: CENGAGE Learning.
  • Marquina, P., Acuña, L., Alarcón, V., Almandoz, A., Ampudia, A., Barreda, J., Batallanos, C., Beltrán, K., Bustamante, L., Cucho, J., D’Alessio, F., Damiani, F., Del Carpio, L., Dextre, F., Flores, C., Flores, Y., Gómez, C., Huisa, P., Lacherre, J., Leguía, G., Martínez, J., Medina, H., Navarro, R., Pastor, P., Posada, G., Reyes, V., Rivera, R., Rivero, C., Tafur, P., Uyeda, M., Valdivia, C., Zambrano, C., & Zegarra, L. (2012). Casos de estrategia. McGraw Hill & CENTRUM Publishing.
  • Marquina, P., Echegaray, P., González, M., Leturia, F., Mejía, R., Mori, J., O’Brien, J., Rivera, R., Raúl, S., Tarazona, E., & Uyeda, S. (2012). Casos de finanzas. McGraw Hill & CENTRUM Publishing.
  • Marquina, P., Avolio, B. E., Rosselló, C., Ballón, M., Becerra, M., Chávez, C., Delgado, T., Díaz, D., Díaz, P., Fernández, M., Mazzetti, C., Morillo, G., Ossio, C., León, J., Pereyra, L., Rasmussen, J., Rivas, P., Rivera, R., Toro, E., Villacorta, L., Villanueva, A., & Yumi, M. (2012). Casos de marketing. McGraw Hill & CENTRUM Publishing.
  • Marquina, P., Alarcón, V., Alegre, g., Altamirano, J., Becerra, P., Benzaquen, J., Bilbao, J., Camones, L., Tay, S., Curimanya, F., Espinoza, H., Kojakovic, B., Lovera, G., Neglia, J., Passoni, R., Pilco, R., Pino, R., Porturas, C., Rivera, R., Rojas, T., Rosales, C., San Martín, J., Valverde, L., Yuto, H., Zambrano, B., & Zeña, J. (2012). Casos de operaciones. McGraw Hill & CENTRUM Publishing.
  • Avolio, B. E., Marquina, P., Guevara, D., Aguilar, D., Aldana, G., Angulo, M., Ascencio, O., Arteaga, G., Arguedas, J., B, O., Berrospi, J., Burga, P., Calderón, J., Carrillo, D., Cárdenas, W., Córdova, M., Córdova, F., Chavarría, G., Charaja, W., Dávila, A., Díaz, E., Díaz, M., Espinoza, C., Fernández, E., Gattás, J., Gutiérrez, J., Granda, C., Huamaní, R., Jiménez, H., Linares, V., Linares, C., Livia, F., Montoya, J., Mosquera, V., Monzón, S., Oliver, L., Pascual, J., Peña, T., Peralta, C., Piña, K., Quispe, J., Ramírez, V., Ramírez, F., Ríos, C., Romain, G., Rojas, M., Romero, M., Sifuentes, C., Tello, M., Tristán, H., Vásquez, C., Vigil, S., Widdup, M., Zapata, J., & Zarabia, E. (2012). La mujer peruana: Evolución y perspectivas para su desarrollo futuro(pp. 490). Lima: Planeta.
  • Marquina, P., Guerrero, R., Patrón, C., & Semsch, C. (2012). La percepción sobre la responsabilidad social empresarial. El caso de la banca peruana(pp. 189). Lima: Centrum Publishing.
  • Marquina, P., Arana, D., Escurra, D., & Torres, A. (2011). Influencia de la responsabilidad social empresarial en la elección de servicios turísticos(pp. 157). Buenos Aires: CENGAGE Learning.
  • Marquina, P., Mateo, T., Plaza, A., & Sánchez, F. (2011). Valoración de los atributos de elección de un MBA en Lima Metropolitana(pp. 153). Lima: CENTRUM Publishing.
  • Goñi, N., Marquina, P., Rizo-Patrón, C., Castelo, L., Castro, R., Morice, J., Velásquez, I., & Villaseca, M. (2011). In Percy Marquina (Ed.), Diagnóstico de la responsabilidad social en organizaciones peruanas: Una aproximación institucional e interdisciplinaria. Lima: CENTRUM Publishing.
  • Marquina, P., Caballero, S., Maicelo, G., & Martínez, L. (2010). Intención de consumo responsable en profesionales de Lima metropolitana(pp. 168). Buenos Aires: CENGAGE Learning.
  • Alarco, G., Avolio, B. E., C., B., Cárdenas, J., Chang, L., D’Alessio, F., Duarte, O., Espinoza, J. A., Figueroa, A., Goñi, N., Guevara, R., Marquina, P., Rodriguez, R., Rozenberg, A., Ruiz, G., S., S., Torres, J., Tveteras, S., Zegarra, L. F., & Zúñiga, T. (2010). In G. Alarco (Ed.), Rutas hacia un Perú mejor. Qué hacer y cómo lograrlo. Lima: Aguilar/Grupo Santillana.
  • Torres, J., & Marquina, P. (2008). El mercado de agroquímicos en el Perú. Impactos del TLC Perú – EE.UU. Lima: CENTRUM Publishing.

 

CURRENT POSITION

Professor Percy Marquina currently is the Director-General at CENTRUM PUCP Business School. Professor, and Researcher at CENTRUM PUCP Business School, Visiting Professor at Escuela de Alta Dirección y Administración (EADA), Spain, and Honorary Professor at Maastricht School of Management (MSM), The Netherlands. He is a member of CENTRUM PUCP Business School founding team.

 

AWARDS

  • Award for intellectual contribution, CENTRUM PUCP Business School, 2018.
  • Award for academic excellence, CENTRUM PUCP Business School, 2017.
  • Distinguished researcher, CENTRUM PUCP Business School, 2012- 2016.
  • Professor distinguished for academic excellence, CENTRUM PUCP Business School, 2011 – 2016.
  • Award for academic excellence, CENTRUM PUCP Business School, 2016.
  • Award for intellectual contribution, CENTRUM PUCP Business School, 2016.
  • Award for academic excellence, CENTRUM PUCP Business School, 2015.
  • Award for intellectual contribution, CENTRUM PUCP Business School, 2015.
  • Summa Cum Laude honor for intellectual production, Peruvian Marketing Society, 2015.
  • Award for full time faculty academic excellence in Master’s Programs 2014.
  • Award for intellectual contribution, CENTRUM PUCP Business School, 2014.
  • Award for academic excellence, CENTRUM PUCP Business School, 2013.
  • Award for intellectual contribution, CENTRUM PUCP Business School, 2013.
  • Award for academic excellence, CENTRUM PUCP Business School, 2012.
  • Award for intellectual contribution, CENTRUM PUCP Business School, 2012.
  • Award for academic excellence, CENTRUM PUCP Business School, 2011.
  • Award for intellectual contribution, CENTRUM PUCP Business School, 2011.
  • Honorary Professor at Maastricht School of Management, the Netherlands.