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LEOPOLDO ARIAS

PhD. Leopoldo Arias

Professor / Researcher

Oklahoma State University
Contact
lariasb@pucp.pe

DEGREES AND CERTIFICATIONS

Professor Arias holds a PhD in Business Administration from Oklahoma State University, a MBA from University of St. Thomas, and a Bachelor’s degree in Administrative Science from Universidad de Lima, Peru. He also holds a graduate diploma in Advertising from ESAN, and completed the Colloquium on Participant Centered Learning (CPCL) program at Harvard Business School.

 

PROFESSIONAL EXPERIENCE

Professor Arias has been a Professor of Marketing for more than 31 years at several renowned universities in the United States, Sweden, Spain, Chile, and Peru. He is the Director of AB Marketing Consultants and Advisors. He has been an Advertising Manager at KODAK.

 

FIELDS OF RESEARCH

  • Strategic marketing
  • Consumer behavior
  • Communications

 

PUBLICATIONS

Professor Leopoldo Arias is the author and coauthor of more than 30 papers published in ISI peer reviewed journals and international conferences, such as:

  • Arias, L., & Llanos, P. (2019). Information Technology and Marketing: Implications in the educational and labor gap. Revista Espacios, 40(5).
  • Arias, L. (2019). A conceptual investigation of absurdism in print advertising: Its philosophical roots. Revista Inclusiones, 6(1), 89-105.
  • Arias, L., & Hevia, H. (2018). Hyperlocation in the Chilean pharmacy market: Its influence in consumer purchasing decisions. Revista Espacios, 39(51).
  • Arias, L., Bravo, K., & Mendoza, P. (2018). Link between customer loyalty and customer service in tourist hotels. Espacios, 39(44).
  • Arias, L., Agurto, W., Chávez, B., Pantoja, R., & Pinto, A. (2018). Decisions in hierarchical production planning: goals, heuristics and bias. Espacios, 39(14), 1-11.
  • Arias, L. (2016). Non-Technological innovations: market performance of exporting firms in South America. Journal of Business Research, 69(10), 4385-4393.
  • Arias, L. (2015). Neuromarketing and its influence in consumer behavior: A comprehensive literature review. The Journal of American Academy of Business, Cambridge, 20(2), 49-56.
  • Arias, L., & Tirado, A. (2015). Neuromarketing: A comprehensive Investigation(pp. 260-262). Pan-Pacific Business Asociation.
  • Amyx, D., Bristow, D., Cochran, J. J., Arias, L., & Gutierrez, B. P. (in press). Student motivations to sell: A cross-cultural study of the U.S., Chile, and the Philippines
  • Arias, L., & Magoshi, E. (2014). The three types of workers: A comparison study among United States, Chilean, and Japanese employees. The Journal of American Academy of Business, Cambridge, 19(2).
  • Arias, L., & Stough, S. (2013). Leadership practices: A comparison between Chile and Peru. The Journal of American Academy of Business, Cambridge, 18(2).
  • Arias, L. (2012). Absurdity in print advertising: Its impact on brand name recall and alcohol warning label recall. The Journal of American Academy of Business, Cambridge, 17(2), 78-83.
  • Arias, L., Cavada, M. J., & Berroeta, F. (2010). Bezanilla and Bezanilla real state development company. Journal of the International Academy for Case Studies, 16(1), 1-20. www.alliedacademies.org/public/journals/JournalDetails.aspx?jid=16
  • Arias, L., Cavada, M. J., & Berroeta, F. (2010). Teaching notes: Bezanilla and Bezanilla real state development company. Journal of the International Academy for Case Studies, 16(2), 1-14.
  • Kim, C., Arias, L., & Magoshi, E. (2009). Comparative Studies Among Three Countries on the Three Types of Employees: The Cultural Influences and the Issue of Study Methodology(pp. 115-117). Pan Pacific Business Association.
  • Chong, K., Arias, L., & Smith, H. (2008). Culture´s Influence in the Perceived Characteristics of Employees: Comapring the Views of U,S. and Chilean Workers. The International Journal for Business & IT, 5(N1), 63-74.
  • Kim, C., & Arias, L. (2008). Cultural Implications of “Excellence Employees”: Comparing American and Chilean Workers(pp. 45-48). Pan Pacific Business Conference XXIV.
  • Arias, L., McMillan, W., Sbarbaro, C., & Kallimel, R. (2007). A Comparative Study of Corporate Culture in Chile and Peru(pp. 36-38). Pan Pacific Business Association.
  • Mok, M., & Arias, L. (2007). The Need for Capitalizing on the Value of a Brand Name: The Case of Sabah State in Malaysia(1st ed., vol. 9). The Business Review, Cambridge.
  • Stough, S., Arias, L., Somarajan, C., & García-Polo0, L. (2006). Comparative Leadership Practices between Chile and the United States(pp. 337-339). Pan Pacific Business Association.
  • Arias, L., McMillan, W., & García-polo, L. (2005). A Comparative Study of Corporate Culture in Chile and the USA(8-10 ed.). Pan Pacific Business Association.
  • Arias, L., McMillan, W., & Mandakovic, K. (2004). A Comparative Study of Corporate Culture in Chile and China(pp. 65-67). Pan-Pacific Business Association.
  • Dominguez, L., Pels, J., & Arias, L. (2004). Institutional Environment and the Institutionalization of Marketing Practices in Transitional and Emerging Economies: Testable Hypotheses(vol. XXVII, pp. 300). Academy of Marketing Science.
  • Dominguez, L., Pels, J., & Arias, L. (2004). Three Scales for Assessing the Antecedents of Institutionalization of Marketing Practices for Transitional Economies(vol. XXVII, pp. 71-75). Academy of Marketing Science.
  • Arias, L. (2003). Absurdism in Advertising: Its Impact on Brand Name Recall and Alcohol Warning Label Recall(pp. 421-425). The Business Review, Cambridge.
  • Arias, L., McMillan, W., & Migliore, H. (2002). A Comparative Study of Corporate Culture in Chile and Mexico(pp. 297-299). Pan-Pacific Business Association.
  • Arias, L., Baez, R., De Sousa, L., & Lodish, L. (2002). Wine Pricing: A Regression Analysis in the US Market(pp. CD – Rom). Hawaii International Conference on Business.
  • Arias, L., Chakraborty, G., & Mowen, J. C. (2000). Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses. The Journal of Advertising, 29(1), 39-50.

 

CURRENT POSITION

Professor Leopoldo Arias currently is a Professor and Researcher at CENTRUM PUCP Business School.

 

AWARDS

  • Award for intellectual contribution, CENTRUM PUCP Business School, 2018.
  • Award for academic excellence, CENTRUM PUCP Business School, 2018.
  • Award for academic excellence, CENTRUM PUCP Business School, 2017.
  • Award for academic excellence, CENTRUM PUCP Business School, 2016.
  • Summa cum laude from the Peruvian Society of Marketing, intellectual contribution in the area of marketing during 2015.
  • Award for intellectual contribution, CENTRUM PUCP Business School, 2015.
  • Award for academic excellence, CENTRUM PUCP Business School, 2015.
  • Award for intellectual contribution, CENTRUM PUCP Business School, 2014.
  • Award for academic excellence CENTRUM PUCP Business School, 2014.
  • Award for academic excellence, Adolfo Ibañez University, 2007.
  • Award for academic excellence, Master of Science in Marketing, Adolfo Ibañez University, 2002.
  • Award for academic excellence, Adolfo Ibañez University, 1999.
  • Award for the best paper in the Promotion / Sales Management / Channels Track, Absurd Images in Cigarette Advertising: An Empirical Investigation, Southern Marketing Conference, 1992.