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LEOPOLDO ARIAS

PhD. Leopoldo Arias

Professor / Researcher

Oklahoma State University
Contact
lariasb@pucp.pe

DEGREES AND CERTIFICATIONS

Professor Arias holds a PhD in Business Administration from Oklahoma State University, a MBA from University of St. Thomas, and a Bachelor’s degree in Administrative Science from Universidad de Lima, Peru. He also holds a graduate diploma in Advertising from ESAN, and completed the Colloquium on Participant Centered Learning (CPCL) program at Harvard Business School.

 

PROFESSIONAL EXPERIENCE

Professor Arias has been a Professor of Marketing for more than 31 years at several renowned universities in the United States, Sweden, Spain, Chile, and Peru. He is the Director of AB Marketing Consultants and Advisors. He has been an Advertising Manager at KODAK.

 

PUBLICATIONS

Professor Leopoldo Arias is the author and coauthor of more than 30 papers published in ISI peer reviewed journals and international conferences, such as:

  • Arias-Bolzmann, Leopoldo G., Goutam Chakraborty, and John C. Mowen (2000), “Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses.”   The Journal of Advertising, Vol. 29, 1, Spring.
  • Arias-Bolzmann, Leopoldo G., Orkun Sak, Andres Musalem, Len Lodish, Rodrigo Baez, and Luis Jose de Sousa (2003), “Wine Pricing: The Influence of Country of Origin, Variety, and Wine Magazine Ratings”, International Journal of Wine Marketing, Vol. 15, 2.
  • Dominguez Luis, Jaqueline Pels, and Leopoldo Arias-Bolzmann, “Three Scales for Assessing the Antecedents of Institutionalization of Marketing Practices in Transitional Economies” (2004),  Academy of Marketing Science Developments in Marketing Science, Vol. XXVII, ed. Harlan Spotts (Proceedings), 71-75.
  • Dominguez Luis, Jaqueline Pels, and Leopoldo Arias-Bolzmann, “Institutional Environment and  Marketing Practices in Transitional Economies: Testable Hypotheses” (2004),  Academy of Marketing Science Developments in Marketing Science, Vol. XXVII, ed. Harlan Spotts (Proceedings), 300.
  • Arias-Bolzmann, Leopoldo G. “The Tree Metaphor: A Creative Approach to Understand Marketing” (2007), International Journal of Case Method Research and Application, Vol.3.
  • Arias-Bolzmann, Leopoldo G., Maria Jose Cavada, and Francisco Berroeta, “Bezanilla and Bezanilla Real State Development Company” (2010), Journal of the International Academy for Case Studies, Vol.16, N1, 1-20.
  • Arias-Bolzmann, Leopoldo G., Maria Jose Cavada, and Francisco Berroeta, “Teaching Notes: Bezanilla and Bezanilla Real State Development Company” (2010), Journal of the International Academy for Case Studies, Vol.16, N2, 1-14.
  • Arias-Bolzmann, Leopoldo G., “Absurdity in Print Advertising: Its Impact on Brand Name Recall and Alcohol Warning Label Recall” (2012), The Journal of American Academy of Business- Cambridge, Vol. 17, N2, 78-83.
  • Amyx, Douglas, Denny Bristow, James J. Cochran, Leopoldo Arias-Bolzmann, and Ben Paul Gutierrez, “Student Motivations to Sell: A Cross-Cultural Study of the U.S., Chile, and the Philippines (2014), National Conference for Sales Management, Miami, FL.
  • Pino, Cesar, Christian Felzensztein, Anne Marie Zwerg, and Leopoldo Arias-Bolzmann, “Non-Technological Innovations: Market performance of Exporting Firms in South American Emerging Economies” (2016), Journal of Business Research (69), 4385-4393
  • Arias-Bolzmann, Leopoldo G., Karina Bravo, and Patricia Mendoza, “Link Between Customer Service and Loyalty in Four-star Hotels in a Developing Economy” (2017), Pan Pacific Business Conference  XXXIV, Perú, (Proceedings), 74-76

 

CURRENT POSITION

Professor Leopoldo Arias currently is a Professor and Researcher at the Marketing department at CENTRUM Católica Graduate Business School.

 

AWARDS

  • Award for the best paper in the Promotion / Sales Management / Channels Track,” Absurd Images in Cigarette Advertising: An Empirical Investigation,” Southern Marketing Conference, 1992.
  • Award for academic excellence, Adolfo Ibañez University, 1999.
  • Award for academic excellence, Master of Science in Marketing, Adolfo Ibañez University, 2002.
  • Award for academic excellence, Adolfo Ibañez University, 2007.
  • Award for academic excellence, CENTRUM, 2014.
  • Award for intellectual contribution, CENTRUM, 2014.
  • Award for academic excellence, CENTRUM, 2015.
  • Award for intellectual contribution, CENTRUM, 2015.
  • Summa cum laude from the Peruvian Society of Marketing, intellectual contribution in the area of marketing during 2015.
  • Award for academic excellence, CENTRUM, 2016.