Our Faculty


Mr. Jaime Rivera

Professor / Researcher

Universidad Pontificia de Comillas


Professor Rivera is Doctor in Psychology, Universidad Pontificia de Comillas-Spain. Doctor in Economics Applied Sciences, Universite Catholique de Louvain-Belgium. MBA in Management, Universite Catholique de Louvain-Belgium. Master in Business Administration, School of Business Administration graduate, ESAN.


Regarding his professional experience, he is Professor of Marketing at the Carlos III University of Madrid. Director of International Research Circle on Marketing and Business Competitiveness (MarketinGroup) developing projects expertises brand for European higher courts, in areas of confusion, unfair competition and trademark dilution. visiting professor of ESAN in Peru, EDAN in Paraguay, Uruguay and UCUDAL in CEFE in Ecuador. He has designed and directed training programs for executives, Teachers in Marketing and Consulting SMEs covered in the following countries: Belgium, Argentina, Mexico, Peru, Venezuela, Colombia, Ecuador, Paraguay, Uruguay. His research is oriented to formulation and implementation of competitive market strategies. He has experience in consulting and training for executives from different multinational companies (Rank-XEROX-Belgium, IBM-New York, Carvajal of the Americas, Cervecería Paraguaya) as well as teaching at ESIC-Spain, EDAN Paraguay, UCUDAL-Uruguay, broadcast into Ecuador, ASU-Arizona-USA-Colombia Externado University and EGADE-ITESM-Mexico.


He is author and co-author of 10 books on various topics (Marketing Management, Consumer Behavior, How to write and publish a doctoral thesis, Promotion and Sales, Training of Trainers, among others. Author and co-author of over 20 articles published in academic journals with anonymous, such as review: Journal of Business Research, Journal of World Business, Journal of Euro-marketing; European Journal of marketing, Management 2000; Innovation; Journal of Globalization, Competitiveness and Governance, Georgetown University; Journal of Economics; ESIC Market ; Journal of Economics and Business, among others.


He is currently a Professor in the Academic Area of Marketing, Sales and Social Responsibility in CENTRUM PUCP Business School.


  • Academic Excellence Masters TP 2014
  • Executive Education Academic Excellence 2014
  • Excellence Award to Professors Part Time 2011