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AHMED ZAFAR

PhD. Ahmed Zafar

Professor / Researcher

Utah State University
Contact
zafaruahmed@gmail.com

DEGREES AND CERTIFICATIONS

Professor Zafar holds a Ph.D. in Business with specialization in Branding from Utah State University, Logan, USA, a MBA in International Business from Texas A&M International University, Laredo, Texas, USA, and a BBA in International Business, from the University of the State of New York’s Regents College at Albany, New York, USA.

 

EXPERIENCE

Professor Zafar has 30 years of academic experience and ten years of industry experience. He has worked at the American University of Ras Al Khaimah (United Arab Emirates) for over two years as a Professor of Marketing and International Business. He has also been a Visiting Professor to the Lebanese American University (Lebanon), American University of Beirut (Lebanon), Nanyang Technological University (Singapore), University of the Witwatersrand (South Africa), University of Malaya (Malaysia), University of Science (Malaysia) University of Putra (Malaysia), Kuwait University (Kuwait) and American University of Ras Al Khaimah (United Arab Emirates). He has also served the Kingdom of Saudi Arabia as a Founding Associate Dean: College of Business Administration at the Prince Sultan University in Riyadh, Founding Dean: College of Business Administration at the Prince Fahad Bin Sultan University in Tabuk and as a Founding Professor of Marketing at the University of Dammam (now renamed as Imam Abdulrahman Bin Faisal University). In addition, professor Zafar has been mentoring and coaching global entrepreneurs and export firms across UAE, Kuwait, Lebanon, Saudi Arabia, Malaysia, Singapore, USA and India. His own industry experience in the field of global entrepreneurship includes a 10-year distinguished career ranging from a management trainee to a global entrepreneur and finally to Chair: Board of Directors of family owned global firm: Taj Global Exporters Private Limited (Pvt. Ltd.) in Johannesburg, South Africa.

 

FIELDS OF RESEARCH

  • Internationalization
  • Customer behavior
  • Marketing

 

PUBLICATIONS

Professor Zafar has authored and coauthored the following research papers, which are published in top ranked peer-reviewed journals:

  • Hasaballah, Abdel Hafiez Ali, Omer Faruk Genc, Osman Bin Mohamad, Zafar U. Ahmed, (2019) “How Do Relational Variables Affect Export Performance? Evidence From Malaysian Exporters”, Asia Pacific Journal of Marketing and Logistics, Vol. 31 (1), pp. 128—156.
  • Al-Kwifi, Osama S., Gary L. Frankwick and Zafar U. Ahmed, (2019), “Achieving Rapid Internationalization of Sub-Saharan African Firms: Ethiopian Airlines’ Operations Under Challenging Conditions” Journal of Business Research (Accepted).
  • AL-Kwifi, Osama S., Abu Farha, A.K. and Zafar U. Ahmed, (2019) “Qatar Airways: The Road Map for Successful Internationalization and Global Recognition”, Journal of East West Business (Under Review).
  • Ahmed, Zafar U., Dana-Nicoleta Lascu, Irfan Ahmed and Tan Hui Min, (2019), “Dynamics of Country Image: Evidence from Emerging Markets”, Asia Pacific Journal of Marketing and Logistics (Under Review).
  • Bhuian, Shahid N., Zafar U. Ahmed and et al., (2018), “Evidences of Customer Loyalty and its Salient Correlates from the Arab World”, Journal of Transnational Management, Vol. 23 (02–03), pp. 98—118.
  • Hasaballah, Abdel Hafiez Ali, Omer Faruk Genc, Osman Bin Mohamad and Zafar U. Ahmed, (2019), “Exploring the Role of Relationship Marketing in Exporting: A Conceptual Perspective”, Journal of Research in Marketing and Entrepreneurship, (Accepted).
  • Al-Kwifi, Osama Sam, and Zafar U. Ahmed, (2019), “Determinants of the Female Entrepreneurship Success Across Saudi Arabia”, Journal of Transnational Management, (Accepted).
  • Dhir, Sanjay, and Zafar U. Ahmed (2019), “Integration of Knowledge and Enhancing Competitiveness: A Case of Acquisition of Zain by Bharti Airtel in Africa”, Journal of Business Research, (Accepted).
  • Al-Kwifi, Osama Sam, Abu Farha, A.K. and Zafar U. Ahmed, (2018), “Dynamics of Muslim Consumers’ Behavior Toward Halal Products on the Global Stage: Exploration Study Using fMRI Technology”, International Journal of Emerging Markets. (Accepted)
  • Abu Farha, Allam K., Osama Sam Al-Kwifi, and Zafar U. Ahmed, (2018) “Deploying Partial Least Squares to Investigate the Influence of Managerial Assumptions on Corporate Social Responsibility in the Hotel Industry”, Journal of Hospitality and Tourism Technology, Vol. 9 (3), pp.471–486.
  • Bhuian, Shahid N., Zafar U. Ahmed and Hamed Al-Azri, (2018), “Evidences of Customer Loyalty and its Salient Correlates from the Arab World”, Journal of Transnational Management, Vol. 23 (2–3), pp. 98—118.
  • Razzak, Mousalam Alabdul, Osama Sam Al-Kwifi and Zafar U. Ahmed (2018), “Rapid Alignment of Resources and Capabilities in Time-Bound Networks: A Theoretical Proposition”, Global Journal of Flexible Systems Management, Vol. 19 (4), pp. 273–287.
  • Shahid Nakib Bhuian, Shahid Nakib, Sujeet Kumar Sharma, Irfan Butt, and Zafar U. Ahmed, (2018) “Antecedents and Pro-Environmental Cconsumer Behavior: The Moderating Role of Religiosity”, Journal of Consumer Marketing, Vol. 35 (3), pp.287-299.
  • Ahmed, Zafar U., Wolfgang Hinck & Reto Felix (2018), “Twenty-Five Years Aafter the Fall of the Berlin Wall: An Empirical Revisit of West German Consumers’ Attitudes Toward Products and Brands from Former East Germany, Journal of Promotion Management, Vol. 24 (6), pp. 895 – 910.
  • Msaed, Cristelle, Al-Kwifi, Osama. S. and Zafar U. Ahmed (2017), “Building a Comprehensive Model to Investigate Factors Behind Switching Intention of High Technology Branded Products on the Global Stage” Journal of Product and Brand Management, Vol. 26 (2), pp. 102—119.
  • Khakhar, Priyan and Zafar U. Ahmed (2017), “The Concepts of Power in International Business Negotiations: An Empirical Investigation”, Journal of Transnational Management, Vol. 22, (1), pp. 25 — 52.
  • Aldousari, Abdullah A., Farzana Yasmin, Mohd Shukri Ab Yajid and Zafar U. Ahmed, (2017), “Consumer Evaluations of Global Store Brands: Effects of Product-Perceived Risks”, Journal of Transnational Management, Vol. 22 (2), pp. 71– 90.
  • Aldousari, Abdullah A., Narges Delafrooz, Mohd Shukri Ab Yajid & Zafar U. Ahmed, (2016), “Determinants of Customers’ Attitudes Toward Online Shopping”, Journal of Transnational Management, Vol. 21 (4), pp. 183-199.
  • Julian, Craig C., Zafar U. Ahmed, Che Aniza Binti Che Wel and Jamil Bojei, (2016), “Dynamics of Loyalty Programs in Malaysian Retailing: A Strategic Marketing Perspective”, Journal of Transnational Management, Vol. 21 (3), pp. 101–114.
  • Julian, Craig C., Zafar U. Ahmed, Che Aniza Binti Che Wel and Jamil Bojei, (2015), “Discriminant Analysis of Antecedents of Customer Retention in Malaysian Retailing,” Journal of Transnational Management, Vol. 20 (3), pp. 190–204.
  • Al-Kwifi, Osama S., and Zafar U. Ahmed ( 2015), “An Intellectual Journey into the Historical Evolution of Marketing Research in Brand Switching Behavior: Past, Present and Future, Journal of Management History, Vol. 21 (2), pp. 172 – 193.
  • Al-Serhan, Yahya N. Craig C. Julian and Zafar U. Ahmed , (2015),”Using Time to Gain Competitive Marketing Advantage: A Framework and Analysis of Propositions”, International Journal of Commerce and Management, Vol. 25, (4), pp. 456–465.
  • Al-Serhan, Yahya N., Craig C. Julian and Zafar U. Ahmed (2015), “Time-Based Competence and Performance: An Empirical Analysis,” Journal of Small Business and Enterprise Development, Vol. 22 (2), pp. 288—301.
  • Abu Bakar, Abdul Rahim and Zafar U. Ahmed, (2015), “Technology Motivation in E–Marketing Adoption Among Malaysian Manufacturers”, Journal of Transnational Management, Vol. 20 (2), pp. 126–152.
  • Hinck, Wolfgang and Zafar U. Ahmed, (2015) “The Effect of Anticipatory Emotions on Students’ Performance in Marketing Simulations”, Journal of Research in Marketing and Entrepreneurship, Vol. 17 (1), pp. 5 –22.
  • Al-Kwifi, Osama S., Zafar U. Ahmed, and Dina Yammout, (2014) “Brand Switching of High Technology Capital Products: How Product Features Dictate The Switching Decision” Journal of Product and Brand Management, Vol. 23 (4), pp. 322–332.
  • Julian, Craig C., Osman Mohamad, Zafar U. Ahmed and S. Sefnedi, (2014), “The Market Orientation — Performance Relationship: The Empirical Link in Export Ventures”, Thunderbird International Business Review, Vol. 56 (1), pp. 97-110.
  • Al-Kwifi, Osama S. and Zafar U. Ahmed, (2014), “CHALCO: A Chinese MNC Building a Global Brand While Passing Industry Crisis”, Journal of Technology Management in China, Vol. 9 (1), pp. 75—90.
  • Ahmed, Zafar U., Osama S. Al-Kwifi, Buerhan Saiti and Md Nor Bin Othman, (2014) “Consumer Behavior Dynamics of Chinese Minorities”, Journal of Technology Management in China, Vol. 9 (1), pp. 6 — 23.

 

CURRENT POSITION

Professor Zafar currently is a Professor and Researcher at CENTRUM PUCP.

 

AWARDS

  • 2016 McGraw-Hill Education Distinguished Paper Award, for the paper entitled, “Integrative Versus Distributive International Business Negotiations: The Role of the International Manager”
  • 2016 Association of Collegiate Marketing Educators (USA) Conference Best Paper Award for the Paper entitled, “Integrative Versus Distributive International Business Negotiations: The Role of the International Manager”
  • 2013 Excellence in Research Award, Conferred by the Information and Policy Analysis Center (IPAC) Inc., University of Central Florida, USA.
  • 2008 Distinguished College of Business Researcher Award, by the Prince Sultan University, Saudi Arabia.