CENTRUM INTERNATIONALIZATION STRATEGY
We live in a globalised world where nations and their economies are increasingly interdependent, and where trade barriers have nearly disappeared. Therefore, the operations of business companies transcend geographical distances and national borders. In today’s globalised world, managers and business leaders need to operate effectively in regional and global markets. This involves interacting with stakeholders with different cultural backgrounds and hence different needs and expectations. Companies have to satisfy customers with different cultural preferences; business leaders have to lead and inspire workforces made up of a plurality of employees in terms of nationality and cultural backgrounds; managers have to negotiate with suppliers, commercial partners and government agents who not only speak different languages but also have different communication styles and understandings; corporations have to operate in international settings that encompass different market economies, a diversity of legal frameworks, different labour relations, as well as different prevailing corporate structures and managerial styles.
In sum, business leaders need to count with a global mindset and multicultural skills that enable them to succeed in an increasingly globalised world; a reality that demands a shift towards a “borderless education”.
In this sense, what CENTRUM PUCP understands for internationalisation is the school’s response to continuously satisfy the increasingly growing and highly demanding global business world for professionals who count with the skills to solve problems, make decisions, manage, and lead effectively in such an international context. We believe that an effective response requires continuous reflexion and adjustments of goals and activities planned for their achievement, in particular since globalisation signifies coping with a world that changes rapidly and unpredictably, and is further driven by innovation.
Responding to this need, CENTRUM PUCP has developed a long and proud history as an internationally focused business school, and aspires to build up on its strengths to foster internationalisation as a competitive advantage that constitutes not only a transversal axis of all our academic programmes but also a value that underpins our organisational culture.
Globalisation is growing and will not stop, posing a myriad of challenges and opportunities. This strategy states the principles that guide our school towards internationalisation, and sets out how we plan to deliver on our aspiration of becoming a place of top choice for students, faculty, and research in a globalised world.